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South Dakota State University
University of South Dakota
Rochester Institute of Technology (RIT)
Top Marketing Channels
South Dakota State University
- Social Media Marketing
- Examples: Facebook, Instagram, Twitter
- Campaigns: Jackrabbits Spirit Campaign, SDSU Admissions Spotlight, Research Excellence Showcase
- Content Marketing
- Examples: University Blog, Student Success Stories, Faculty Research Highlights
- Campaigns: Life at SDSU, Alumni Spotlight Series, Impactful Research Stories
- Email Marketing
- Examples: Prospective Student Newsletter, Alumni Updates, Event Invitations
- Campaigns: Discover SDSU, SDSU Connect, Jackrabbit Days
Top Sales Channels
- Admissions Events
- Campus Tours, Open Houses, College Fairs
- SDSU Preview Day, Jackrabbit Welcome, Future Jackrabbit Fair
- Direct Mail Campaigns
- Admissions Brochures, Program Guides, Financial Aid Information
- Your Future at SDSU, Explore Your Program, Invest in Your Education
- Admissions Counselors
- Personalized Phone Calls, One-on-One Meetings, High School Visits
- Connect with Your Counselor, Personalized Path to SDSU, On-Site Admissions
Dakota State University SWOT Analysis
Strengths
Broad range of academic programs
Strong athletic programs
Established regional reputation
Weaknesses
Less specialized in technology compared to DSU
Potentially larger class sizes
May not appeal to highly niche tech-focused students
Opportunities
Collaborations with DSU on interdisciplinary projects
Expansion of online learning options
Increased focus on workforce development programs
Threats
Competition from DSU in tech fields
Declining high school enrollment in the region
Budget cuts to public universities
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