Find stats on top websites
Executive Summary
Draftboard is a recruiting platform that connects companies with a network of "Scouts" who refer pre-vetted candidates for open positions. Companies list their open roles on Draftboard along with the referral bonus they're offering, and Scouts can share those roles with their network and earn a bonus if their referral is hired. Draftboard is free for companies to use; they only pay a referral bonus if they hire a candidate through the platform.
Industries
Major Markets
United States
India
United KingdomKey Competitors
Draftboard Top Products
Brand Positioning
Customer Sentiments
Draftboard Key Value Propositions
Draftboard SWOT Analysis
Strengths
Pre-vetted candidate pool for quality hires.
Attractive referral bonus system incentivizes participation.
Seamless ATS integration streamlines workflow.
Weaknesses
Reliance on the strength of Scout networks.
Potential for scalability issues as platform grows.
Limited reach beyond the tech industry.
Opportunities
Expand to new industries beyond tech.
Develop AI-powered matching for better candidate recommendations.
Offer additional services like employer branding and onboarding support.
Threats
Competition from established job boards and recruiting agencies.
Economic downturn impacting hiring budgets.
Dependence on the active engagement of Scouts.
Draftboard operates in the Human Resources Technology (HR Tech) industry, specifically focusing on recruitment and referral programs.
Market Growth Stage
Pace of Market Growth
Draftboard Target Audience
Geographic Insights
Draftboard's user base is predominantly located in the United States, which accounts for the majority of its market share. India and the United Kingdom represent significant but smaller markets.
Top Countries
United States
60% market share
India
15% market share
United Kingdom
10% market share
Canada
8% market share
Germany
7% market share
Draftboard Audience Segments
Draftboard's target audience is twofold: 1) Businesses, specifically those in the technology industry, who are actively hiring and struggling to find qualified candidates. 2) Individuals with strong networks, referred to as "Scouts," who are willing to refer people from their network for open positions in exchange for a referral bonus.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Draftboard
Referral Contest
This strategy encourages user engagement by creating a competition amongst Scouts, rewarding the top performers with prizes and recognition. This will boost referral generation and attract more talented candidates for companies.
Learn morePersonalized User Onboarding
Draftboard can personalize the onboarding experience for both companies and Scouts, guiding them through the platform's features and benefits tailored to their specific needs. This will improve user satisfaction and reduce churn, leading to higher engagement and adoption.
Learn moreLeveraged Reciprocity
Draftboard can implement a system where Scouts can earn referral bonuses for referring companies to the platform. This strategy leverages the concept of reciprocity, encouraging both companies and Scouts to refer others, fostering a mutually beneficial network effect.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
