Draftboard : Market and Competitor Analysis

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Draftboard is a recruiting platform that connects companies with a network of "Scouts" who refer pre-vetted candidates for open positions. Companies list their open roles on Draftboard along with the referral bonus they're offering, and Scouts can share those roles with their network and earn a bonus if their referral is hired. Draftboard is free for companies to use; they only pay a referral bonus if they hire a candidate through the platform.

Company : Draftboard

Industry : Human Resources TechnologyRecruitmentReferral Programs

Major Markets

United States

India

United Kingdom

Key Competitors

AngelList Talent

Hired

Toptal

Draftboard Key Value propositions

Pre-vetted Candidates

Referral Bonus System

ATS Integration

Focus on Tech Hiring

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Draftboard SWOT Analysis

Strengths

Pre-vetted candidate pool for quality hires.Attractive referral bonus system incentivizes participation.Seamless ATS integration streamlines workflow.

Weaknesses

Reliance on the strength of Scout networks.Potential for scalability issues as platform grows.Limited reach beyond the tech industry.

Opportunities

Expand to new industries beyond tech.Develop AI-powered matching for better candidate recommendations.Offer additional services like employer branding and onboarding support.

Threats

Competition from established job boards and recruiting agencies.Economic downturn impacting hiring budgets.Dependence on the active engagement of Scouts.

Top Marketing Strategies for Draftboard

Referral Contest

This strategy encourages user engagement by creating a competition amongst Scouts, rewarding the top performers with prizes and recognition. This will boost referral generation and attract more talented candidates for companies.

Personalized User Onboarding

Draftboard can personalize the onboarding experience for both companies and Scouts, guiding them through the platform's features and benefits tailored to their specific needs. This will improve user satisfaction and reduce churn, leading to higher engagement and adoption.

Leveraged Reciprocity

Draftboard can implement a system where Scouts can earn referral bonuses for referring companies to the platform. This strategy leverages the concept of reciprocity, encouraging both companies and Scouts to refer others, fostering a mutually beneficial network effect.

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Draftboard User Persona

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Senior Engineering Manager

Industry :

Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

Build a high-performing engineering team composed of top-tier talent to drive innovation and meet ambitious product development deadlines
Foster a culture of technical excellence and continuous learning within the engineering department by attracting candidates passionate about emerging technologies
Improve the speed and efficiency of the technical hiring process, reducing time-to-hire and minimizing disruption to existing projects

Frustrations

Wasting time screening a high volume of unsuitable candidates from traditional job boards
Struggling to find qualified candidates with niche technical skills who are also a good cultural fit
Dealing with lengthy interview processes and candidate ghosting, prolonging the time it takes to fill urgent roles

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Technical Recruiter

Industry :

Staffing and Recruiting

Education :

Bachelors, Human Resources Management

Preferred platforms

GOALS

Source and secure top-tier technical talent for multiple high-priority roles within demanding timeframes to meet client expectations
Build strong relationships with both hiring managers and candidates to ensure a smooth and positive recruitment experience
Leverage data and analytics to continuously improve recruiting strategies and demonstrate the value of his work to the agency

Frustrations

Facing challenges in reaching passive candidates who are not actively seeking new opportunities but would be a perfect fit for specific roles
Dealing with low response rates from candidates on traditional job boards and professional networking sites
Managing a high volume of candidate applications and struggling to quickly identify the most promising individuals

Name:

Emily Rodriguez

Age :

42

Gender :

Female

Occupation :

VP of People Operations

Industry :

FinTech

Education :

Masters, Business Administration

Preferred platforms

GOALS

Implement scalable hiring solutions to support the company's rapid growth and ambitious hiring plans across various departments
Foster a diverse and inclusive workplace by attracting candidates from underrepresented backgrounds in tech
Build a strong employer brand to position the company as an employer of choice within the competitive FinTech industry

Frustrations

Dealing with inefficient hiring processes that result in slow time-to-hire and missed opportunities to secure top talent
Facing challenges in accurately measuring the effectiveness of various recruiting channels and initiatives
Balancing the need to control hiring costs with the pressure to hire quickly and effectively in a competitive talent market

Draftboard Geographic and Demographic Insights

Geographic Insights: Draftboard's user base is predominantly located in the United States, which accounts for the majority of its market share. India and the United Kingdom represent significant but smaller markets.

Top Countries

United States
60%
India
15%
United Kingdom
10%
Canada
8%
Germany
7%

Demographic Insights: Draftboard's primary user base falls within the ages of 25-44, with a slightly higher representation of males. This demographic aligns with professionals in mid-to-senior roles within tech companies.

Age Distribution

Gender Distribution

Draftboard Socio-economic Profile

Household and Income Insights: Draftboard's target users typically belong to households of 2-4 members and fall within the medium income bracket, reflecting their professional stability and earning potential.

Educational and Employment Insights: The majority of Draftboard's target users are employed full-time, hold a university or college degree, reflecting their high level of education and professional experience.

Households Size

Income Distribution

Education Level

Employment Status

Draftboard Behavioral Insights

Interest-Based Insights: Draftboard users show strong interests in technology, business, startups, recruitment, human resources, SaaS, and marketing, reflecting their professional roles and industries.

Technology and Social Media Usage: Users prefer desktop devices and actively engage with professional platforms like LinkedIn and Twitter, highlighting their business focus.

Interests

TechnologyBusinessStartupsRecruitmentHuman ResourcesSaaSMarketing

Device Breakdown

Social Media Usage

Draftboard Top Competitors

Competitor	Estimated market share	Top domains
AngelList Talent	35%	Angel Investing, Startups, Tech Recruitment
Hired	30%	Tech Recruitment, Remote Work, Senior-Level Hiring
Toptal	15%	Freelance Platform, Top Engineers, Software Development

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