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Draftboard Target Audience

Draftboard's target audience is twofold: 1) Businesses, specifically those in the technology industry, who are actively hiring and struggling to find qualified candidates. 2) Individuals with strong networks, referred to as "Scouts," who are willing to refer people from their network for open positions in exchange for a referral bonus.

User Segments

Draftboard Geographic Distribution

Draftboard's user base is predominantly located in the United States, which accounts for the majority of its market share. India and the United Kingdom represent significant but smaller markets.

Top Countries

United States flag

United States

60%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Draftboard's target users typically belong to households of 2-4 members and fall within the medium income bracket, reflecting their professional stability and earning potential.

Employment Status

Income Distribution

Education Level

Draftboard Behavior Analysis

Behavior Profile

Device Breakdown

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