Draftboard Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Apollo.io

ZoomInfo

Salesforce Sales Cloud

Top Marketing Channels

Apollo.io

Content Marketing
Examples: Blog posts on sales tips, Ebooks on prospecting strategies, Webinars on GTM best practices
Campaigns: Sales Success Series, Prospecting Playbook, GTM Masterclass

Social Media Marketing
Examples: LinkedIn thought leadership, Twitter updates and industry news, YouTube product demos and tutorials
Campaigns: Apollo Sales Insights, #SalesTechTalk, Product Feature Spotlight

Paid Advertising
Examples: Google Search Ads for 'sales intelligence', LinkedIn Ads targeting sales leaders, Retargeting campaigns on industry websites
Campaigns: Accelerate Your Sales, Find Your Next Customer, Apollo for Revenue Teams

Product-Led Growth (PLG)
Free trial with limited features, Freemium model with upgrade options, In-app onboarding tours
Try Apollo Free, Unlock Advanced Features, Get Started with Apollo

Outbound Sales
Personalized cold email sequences, LinkedIn outreach by SDRs, Targeted account-based sales (ABS) efforts
Apollo Prospecting Challenge, Your Path to Revenue Growth, Strategic Account Engagement

Comprehensive B2B database

Robust sales engagement features

Strong focus on lead intelligence and data enrichment.

Data accuracy can be an issue

steep learning curve for new users

pricing can be high for smaller teams.

Integrate with more CRM and marketing automation platforms

expand into international markets

leverage AI for predictive analytics.

Intense competition from established players

data privacy regulations

changing B2B sales landscape.