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Tenstreet (formerly DriverReach) Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Hiring Manager
Education: Bachelor's Degree
Age: 45
Gender: Male
Occupation: HR Director
Education: Associate Degree
Age: 32
Gender: Female
Occupation: Recruitment Lead
Education: Bachelor's Degree
Sarah Chen
Age: 38
Gender: Female
Occupation: Hiring Manager
Education: Bachelor's Degree
Industry: Trucking
Channels: LinkedInYouTubeFacebook
Goals
- Streamline the driver recruitment process to reduce time-to-hire for qualified CDL drivers
- Ensure full compliance with all DOT regulations for driver employment verification to avoid penalties
- Improve the quality of hired drivers by quickly accessing accurate employment history data and references.
Pain Points
- Manual and time-consuming process of verifying past employment histories for numerous driver applicants
- Difficulty in contacting previous employers and obtaining timely and accurate employment records
- High turnover rates for new drivers due to inefficient screening and onboarding processes.
Tenstreet (formerly DriverReach) Geographic Distribution
Primarily serving the US market for commercial trucking, with minimal presence in Canada, Mexico, UK, and Australia for specialized logistics needs.
Top Countries
United States
98%
Canada
1.5%
Mexico
0.2%
United Kingdom
0.1%
Australia
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 3-4 person households, with a majority in the medium to high income brackets, reflecting stable employment.
Employment Status
Income Distribution
Education Level
Tenstreet (formerly DriverReach) Behavior Analysis
Behavior Profile
LinkedIn Usage
YouTube Usage
Desktop Device
Information Seeking
Professional Networking
Logistics Technology
Business Efficiency
HR Technology
Data Security
Automating Processes
Streamlining Operations
Reducing Manual Tasks
Seeking Compliance Solutions
Improving Recruitment
Online Access
Knowledge Base Use
Quick Access to Data
Proactive Problem Solving
Cost Optimization
Industry News Consumption
Device Breakdown
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