GOALS

• Secure partnerships with key retailers and distributors to expand product distribution and reach new customer segments
• Build a loyal customer base through community building initiatives and engaging social media content
• Position the brand as a thought leader and advocate for sustainable and ethical sourcing practices within the industry

Frustrations

• Facing challenges in accurately measuring the impact of PR campaigns and attributing results to specific initiatives
• Dealing with the increasing costs of advertising and difficulty in reaching target audiences through traditional channels
• Managing a growing team and ensuring consistent brand messaging across all communication platforms

GOALS

• Increase brand visibility and engagement among Gen Z and Millennial consumers through influencer collaborations and interactive social media campaigns
• Educate consumers about the brand's unique selling propositions and commitment to clean and sustainable ingredients
• Drive traffic to both online and offline retail channels to increase sales and market share

Frustrations

• Finding it difficult to stand out in a crowded market and differentiate the brand from competitors
• Measuring the effectiveness of influencer marketing campaigns and ensuring authenticity in brand partnerships
• Managing customer feedback and responding to negative reviews or comments promptly and effectively