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Dreamday Target Audience

User Segments

Age: 42

Gender: Male

Occupation: Marketing Director

Education: Master's Degree

Age: 38

Gender: Female

Occupation: Head of Brand

Education: Bachelor's Degree

Age: 48

Gender: Female

Occupation: VP of Communications

Education: Master's Degree

Marketing Director Mark

Marketing Director Mark

Age: 42
Gender: Male
Occupation: Marketing Director
Education: Master's Degree
Industry: DTC E-commerce
Channels: LinkedInYouTubeInstagram

Goals

  • Increase measurable ROI from marketing efforts
  • Drive significant brand growth and awareness
  • Develop innovative strategies for customer acquisition.

Pain Points

  • Lack of transparency and measurable results from traditional PR
  • Difficulty in integrating PR and affiliate marketing
  • Managing multiple, siloed marketing vendors.

Dreamday Geographic Distribution

Primarily focused on the North American market, especially the US, with minor presence in other English-speaking countries and Europe for DTC brands.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have medium to high income, often in 2-4 person households, aligning with professional marketing roles in growth-oriented companies.

Employment Status

Income Distribution

Education Level

Dreamday Behavior Analysis

Behavior Profile

Data-Driven Insights
Growth Mindset
Integrated Marketing
Long-Term Partnerships
Transparency
Early Adopters
Brand Integrity
Measurable Results
Content Marketing
Brand Building
Digital Marketing Trends
Online Research
Social Media Engagement
Professional Networking
Video Content Consumption
Learning & Development
Solution Seeking
Innovation Adoption
Value for Money
Problem Solvers

Device Breakdown

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