Tenstreet (formerly DriverReach) Competitor Insights

Major Markets

United States

Canada

Mexico

Key Competitors

HireRight

VerifiedFirst

Top Marketing Channels

HireRight

Content Marketing
Examples: Blog posts on compliance, Whitepapers on background screening best practices, Webinars on HR technology trends
Campaigns: Compliance Corner Series, Hiring Insights Webinar Series, The Future of Background Checks Report

Search Engine Marketing (SEM)
Examples: Google Ads for 'employment background checks', Bing Ads for 'pre-employment screening solutions', SEO optimized landing pages for 'HR compliance software'
Campaigns: Q4 Compliance Solutions Campaign, Secure Screening Solutions, Hire with Confidence

Social Media Marketing
Examples: LinkedIn posts on hiring trends, Twitter updates on regulatory changes, Facebook ads targeting HR professionals
Campaigns: HireRight Connect, HR Leader Spotlight, Industry Pulse Series

Direct Sales Team
Enterprise sales, Mid-market account executives, Small business specialists
Custom Solutions Consultation, Onboarding Success Program, Strategic Partnership Initiative

Partnerships & Alliances
HRIS integrations (e.g., Workday, SAP), ATS partnerships (e.g., Greenhouse, Taleo), Industry association collaborations (e.g., SHRM)
Integrated Solutions Showcase, Preferred Partner Program, Ecosystem Growth Initiative

Global reach and extensive service portfolio

Strong brand recognition in background screening

Robust technology platform and integrations

Potentially higher cost for smaller businesses

Complexity of solutions for new users

Reliance on manual processes for certain checks

Expansion into emerging markets

Development of AI-driven screening solutions

Increased demand for specialized compliance services

Intense competition from niche providers

Evolving data privacy regulations (e.g.

GDPR

CCPA)

Economic downturn impacting hiring volumes