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Discogs Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 31

Gender: Male

Occupation: Financial Analyst

Education: Master's Degree, Finance

Age: 26

Gender: Female

Occupation: Management Consultant

Education: Bachelor's Degree, Business Administration

Aisha Rahman

Aisha Rahman

Age: 28
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • To lead a significant product development team within the next two years, contributing to innovative and impactful solutions
  • To continuously upskill and master new programming languages and frameworks relevant to emerging technologies
  • To mentor junior engineers and foster a collaborative and high-performing team environment.

Pain Points

  • Lack of clear career progression paths within current organizational structure
  • Inefficient communication and bureaucratic processes hindering rapid development cycles
  • Difficulty in maintaining work-life balance due to demanding project deadlines.

Discogs Geographic Distribution

The primary user base is concentrated in North America and Western Europe, with the US and UK leading the market share.

Top Countries

United States flag

United States

35.5%
United Kingdom flag

United Kingdom

15.2%
Germany flag

Germany

8%
Canada flag

Canada

5.5%
Australia flag

Australia

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 1-2 person households (65%) and have a medium to high income, supporting their collecting habits.

Employment Status

Income Distribution

Education Level

Discogs Behavior Analysis

Behavior Profile

Vinyl Collecting
Music History
Audio Equipment
Live Music
Independent Artists
Pop Culture
Cataloging
Discovering Rare Records
Community Engagement
Selling Records
New Music Discovery
Inventory Management
Online Sales
Order Fulfillment
YouTube
Instagram
Reddit
Facebook
Desktop Usage
Collecting Habits

Device Breakdown

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