GatherUp : Market and Competitor Analysis

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GatherUp is a customer experience and online reputation management platform. They provide businesses with tools to request, monitor, and respond to customer reviews across various online platforms. They help businesses leverage customer feedback to improve their operations, enhance their online presence, and drive growth.

Company : GatherUp

Industry : Reputation ManagementCustomer Experience ManagementReview Management

Major Markets

United States

Canada

United Kingdom

Key Competitors

Podium

BirdEye

ReviewTrackers

GatherUp Key Value propositions

Customer Feedback

Online Reputation

Review Management

Business Growth

GatherUp Latest news

Google As the New Home Page - One Big Tactical Guide - GatherUp

Aug 21, 2017 ... Google As the New Home Page – One Big Tactical Guide ... Mike Blumenthal is a co-founder of GatherUp and helps oversee our research, industry ...

Notification Settings

Dec 1, 2023 ... 1st-Party Reviews Notifications when new 1st-Party (GatherUp) feedback is received ... New Message Alert provides email notification of a new text ...

Big Surveys Are A Big Mistake - GatherUp

Aug 7, 2018 ... GatherUp will make customer experience the backbone of your business, building a continuous cycle of happy customers and powerful reviews to ...

Customize Data Only Layout for Review Widget

Nov 10, 2022 ... ... GatherUp is displayed on your website. The ... #e2wget5widget {font-family: #____ !important; font-size: __px !important;} ... http://www.your ...

GatherUp SWOT Analysis

Strengths

Comprehensive platform featuresStrong focus on customer experienceIntegrations with popular platforms

Weaknesses

Pricing may not be competitive for allBrand awareness may not be as strongReliant on third-party review sites

Opportunities

Expand into new markets and industriesDevelop AI-powered featuresOffer more educational resources

Threats

Competition from established playersChanges in review platform algorithmsNegative online reviews and reputation attacks

Top Marketing Strategies for GatherUp

Content Marketing & SEO Optimization

Create valuable content around online reputation management, customer experience, and industry-specific best practices. Optimize website and content for relevant keywords to attract organic traffic from businesses seeking reputation management solutions.

Strategic Partnerships and Integrations

Partner with complementary businesses like CRM providers, POS systems, and marketing agencies to expand reach and offer integrated solutions. This will allow GatherUp to reach a wider audience and provide greater value to their customers.

Targeted Advertising Campaigns

Run targeted advertising campaigns on platforms like Google Ads and LinkedIn to reach specific demographics of businesses in GatherUp's target industries. This will increase brand awareness and drive qualified leads to the platform.

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GatherUp User Persona

Name:

Sarah Jones

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Restaurant

Education :

Masters, Marketing

Preferred platforms

GOALS

Increase positive online reviews on platforms like Google, Yelp, and TripAdvisor to attract more customers and build a stronger online presence
Streamline review management process, reduce manual tasks, and gain a centralized view of customer feedback from various sources
Improve customer satisfaction by promptly addressing negative reviews, resolving issues, and demonstrating a commitment to customer experience.

Frustrations

Struggling to keep up with responding to reviews across multiple platforms in a timely manner
Finding it challenging to convert satisfied customers into online reviewers, leading to a low volume of reviews
Lacking comprehensive insights into customer sentiment and failing to identify recurring issues that need attention.

Name:

John Smith

Age :

45

Gender :

Male

Occupation :

Owner

Industry :

Home Services

Education :

Bachelor, Business Administration

Preferred platforms

GOALS

Generate more leads and bookings for his plumbing business by showcasing positive customer reviews on his website and social media platforms
Build trust and credibility with potential customers by highlighting his business's excellent reputation and customer service
Improve operational efficiency by identifying areas where his team can improve service delivery and customer satisfaction based on feedback.

Frustrations

Dealing with negative reviews that unfairly harm his business's reputation, despite providing quality service
Finding it difficult to convince satisfied customers to leave reviews, resulting in a skewed perception of his business online
Lacking the technical expertise and resources to effectively manage his online reputation and leverage customer feedback for business improvement.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Digital Marketing Specialist

Industry :

Digital Agency

Education :

Bachelor, Communications

Preferred platforms

GOALS

Effectively manage the online reputation of multiple clients across various industries using a single platform
Provide clients with detailed reports and insights on their online reviews and customer feedback, demonstrating the agency's value
Streamline review acquisition and response workflows to save time and improve efficiency for both the agency and its clients.

Frustrations

Juggling multiple tools and dashboards to manage reviews for different clients, leading to inefficiency and confusion
Facing challenges in demonstrating the ROI of online reputation management efforts to clients
Dealing with clients who are unresponsive to feedback or resistant to making necessary changes based on customer reviews.

GatherUp Geographic and Demographic Insights

Geographic Insights: GatherUp's primary market is the United States, followed by Canada and the United Kingdom. They have a growing presence in Australia and emerging markets like India.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
India
7.5%

Demographic Insights: GatherUp's target audience consists of millennials and Gen X, primarily males, reflecting business owners and marketing professionals.

Age Distribution

Gender Distribution

GatherUp Socio-economic Profile

Household and Income Insights: GatherUp's target users are mostly from middle-income households, with a mix of single and family households.

Educational and Employment Insights: GatherUp's target users are mostly employed full-time or are business owners with a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

GatherUp Behavioral Insights

Interest-Based Insights: Target users are interested in digital and social media marketing, customer service, online advertising, and business growth.

Technology and Social Media Usage: Users prefer desktop devices, are highly active on Facebook and LinkedIn, and moderately use YouTube, Instagram, and Twitter.

Interests

Digital MarketingSocial Media MarketingCustomer ServiceOnline AdvertisingReputation ManagementBusiness GrowthSmall Business Management

Device Breakdown

Social Media Usage

GatherUp Top Competitors

Competitor	Estimated market share	Top domains
Podium	40%	Customer Messaging, Payments, Reviews
BirdEye	30%	Customer Experience, Review Management, Competitive Benchmarking
ReviewTrackers	15%	Review Monitoring, Reputation Management, Social Media Management

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