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Major Markets

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Select a competitor

Ebay

Amazon

Record Store Day

Top Marketing Channels

Ebay

  • Social Media Marketing
  • Examples: Facebook Ads, Instagram Sponsored Posts, Twitter Promoted Trends
  • Campaigns: eBay Deals, Collectibles Spotlight, Seller Success Stories
  • Content Marketing
  • Examples: eBay blog, Seller Hub articles, Buyer Guides
  • Campaigns: How to Sell on eBay, Best Practices for Online Shopping, Collecting Guides
  • Email Marketing
  • Examples: Promotional emails, Abandoned cart reminders, Seller newsletters
  • Campaigns: Daily Deals, Category-Specific Sales, New Seller Welcome Series

Top Sales Channels

  • Online Marketplace
  • Fixed Price Listings, Auction Listings, Best Offer
  • eBay Authenticity Guarantee, Managed Payments Rollout, Holiday Sales Event
  • Mobile App Sales
  • eBay Mobile App, eBay Motors App, eBay for Business App
  • App-Exclusive Deals, Buy It Now Mobile, In-App Auction Bidding
  • Partnerships & Affiliates
  • Affiliate programs, Brand collaborations, Drop-shipping integrations
  • eBay Partner Network, Co-branded Promotions, Seller API Integrations

Discogs SWOT Analysis

Strengths

Global reach

Diverse product categories

Strong brand recognition

Established trust and buyer protection

Weaknesses

High seller fees

Competition from specialized platforms

Risk of fraud/scams

Complex user interface for new sellers

Opportunities

Expansion into niche markets

Enhanced mobile experience

AI-powered recommendations

Partnerships with logistics providers

Threats

Growing competition from Amazon and direct-to-consumer brands

Changing consumer preferences (e.g.

sustainability)

Regulatory challenges

Economic downturns impacting consumer spending

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