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DIFF Eyewear's target audience is primarily millennials and Gen Z who are looking for stylish and affordable eyewear. They offer products for both men and women, with a focus on sunglasses and blue light glasses. They also cater to fans of specific franchises with their collaborations like Star Wars and Harry Potter.
DIFF Eyewear's primary market is the United States, followed by Canada and the United Kingdom. The brand also shows potential in Australia and Germany.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
DIFF Eyewear's target audience typically falls within the middle-income bracket and often lives in households of 2-4 people.
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