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DIFF Eyewear Target Audience

DIFF Eyewear's target audience is primarily millennials and Gen Z who are looking for stylish and affordable eyewear. They offer products for both men and women, with a focus on sunglasses and blue light glasses. They also cater to fans of specific franchises with their collaborations like Star Wars and Harry Potter.

User Segments

DIFF Eyewear Geographic Distribution

DIFF Eyewear's primary market is the United States, followed by Canada and the United Kingdom. The brand also shows potential in Australia and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

DIFF Eyewear's target audience typically falls within the middle-income bracket and often lives in households of 2-4 people.

Employment Status

Income Distribution

Education Level

DIFF Eyewear Behavior Analysis

Behavior Profile

Device Breakdown

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