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Niche focus on luxury watches
Strong online presence and branding
Focus on building a passionate community
Limited operating history
Dependence on third-party authentication
Potential for counterfeiting and fraud
Expand into other luxury collectible categories
Partnerships with established retailers and brands
Leverage technology for enhanced authentication and transparency
Competition from established players in the online luxury market
Economic downturn impacting discretionary spending
Changing consumer preferences and trends
The business sees its largest user base in the US and China, indicating a strong global appeal for luxury watches. Other key markets include the UK, UAE, and Switzerland.
United States
45% market share
China
25% market share
United Kingdom
10% market share
United Arab Emirates
8% market share
Switzerland
7% market share
Data shown in percentage (%) of usage across platforms
This strategy provides a customized welcome experience for new users. It increases user engagement and reduces churn by guiding them through the key features and value propositions.
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