Top Marketing Strategies for College DAO

College DAO User Persona

Name:

Ethan

Age :

21

Gender :

Male

Occupation :

Computer Science Student

Industry :

Blockchain/Web3

Education :

Bachelor's Degree in progress, Computer Science

Preferred platforms

GOALS

• Secure a blockchain internship at a leading company to gain practical experience and build connections in the Web3 space
• Learn advanced blockchain development skills beyond the curriculum to become a sought-after developer
• Launch a decentralized application with his team, potentially securing funding through College DAO's incubator program.

Frustrations

• Finding legitimate blockchain internship opportunities that aren't scams or require extensive prior experience
• Lack of mentorship opportunities with experienced blockchain developers to guide his learning and project development
• Navigating the complexities of launching a blockchain startup, including legal and funding challenges.

Name:

Sophia

Age :

23

Gender :

Female

Occupation :

Recent Graduate

Industry :

Technology Consulting

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Transition her career into the Web3 space by landing a consulting role at a top firm advising blockchain projects
• Leverage her business acumen to contribute to the strategic development of innovative decentralized applications
• Build a strong professional network within the blockchain industry by attending conferences and workshops.

Frustrations

• Facing a steep learning curve when it comes to understanding blockchain technology and its implications for businesses
• Identifying reputable blockchain consulting firms that value her existing skills and offer growth opportunities in Web3
• Cutting through the noise and hype surrounding blockchain to identify impactful projects with long-term potential.

Name:

David

Age :

35

Gender :

Male

Occupation :

Project Manager

Industry :

Blockchain/Web3

Education :

Bachelor's Degree, Computer Engineering

Preferred platforms

GOALS

• Identify and recruit top student talent from leading universities to join his team at a rapidly growing DeFi protocol
• Collaborate with university blockchain clubs to source innovative ideas and research for his company's projects
• Establish his company as a leading employer brand within the Web3 space, attracting ambitious and talented individuals.

Frustrations

• Attracting qualified student candidates who possess both technical blockchain knowledge and real-world project experience
• Navigating the complexities of university partnerships and bureaucracy to establish mutually beneficial collaborations
• Competing with other blockchain companies for a limited pool of highly skilled and motivated student talent.

College DAO Geographic and Demographic Insights

Geographic Insights: The United States and India are the top two markets, capturing 55% of the user base. Other important markets include the UK, Canada, and Singapore, indicating a global reach within English-speaking and tech-savvy nations.

Demographic Insights: The platform primarily targets 18-34 year olds, with a noticeable skew towards males. This aligns with the demographics of early blockchain adopters and tech-savvy students and young professionals.

College DAO Socio-economic Profile

Household and Income Insights: Users are spread across various household sizes, reflecting student and young professional demographics. The income level is skewed towards medium, indicating a mix of students and early-career professionals.

Educational and Employment Insights: As expected, students form the largest user group, followed by those in full-time work (likely recent graduates). Most users have university-level education, reflecting the platform's focus on higher education.

College DAO Behavioral Insights

Interest-Based Insights: Users are passionate about technology, with specific interests in cryptocurrency, NFTs, gaming, and finance. They are also interested in entrepreneurship and education in these fields.

Technology and Social Media Usage: Users are highly active on Twitter and YouTube, suggesting a preference for staying updated on industry trends. They primarily use desktops, likely for accessing educational resources and engaging with the platform.

College DAO Top Competitors