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Executive Summary
Closely is a sales automation platform specializing in LinkedIn outreach and email marketing. They offer a suite of tools designed to help businesses generate leads, automate repetitive tasks, and manage their sales pipeline more effectively. Their key features include a B2B contact database, LinkedIn automation tools, email marketing features, and integration with popular CRM platforms.
Industries
Major Markets
United States
India
United KingdomKey Competitors
Closely Top Products
Brand Positioning
Customer Sentiments
Closely Key Value Propositions
Closely SWOT Analysis
Strengths
Strong LinkedIn automation features
Large B2B contact database
Multi-channel campaign management
Weaknesses
Reliance on LinkedIn's platform
Pricing may not be suitable for all businesses
Limited brand awareness compared to larger competitors
Opportunities
Expand integrations with other platforms
Develop AI-powered features for personalization
Target new market segments with tailored solutions
Threats
Changes to LinkedIn's algorithm and API
Increasing competition in the sales automation market
Economic downturn impacting B2B spending
Closely operates in the SalesTech industry, specifically focusing on the niche of sales automation and LinkedIn lead generation.
Market Growth Stage
Pace of Market Growth
Closely Target Audience
Geographic Insights
Closely's primary market is the US, followed by India. English-speaking countries with strong tech sectors show significant user adoption.
Top Countries
United States
45% market share
India
15% market share
United Kingdom
8% market share
Canada
6% market share
Australia
5% market share
Closely Audience Segments
Closely's target audience are businesses of all sizes, though they particularly highlight solutions for startups, growth marketers, online agencies, recruiters, and sales teams. They offer services beneficial to individual salespeople as well as larger teams.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Closely
Personalized User Onboarding
Create tailored onboarding experiences for different user segments within Closely, based on their business size, industry, or specific needs. This will increase user engagement and help them realize the value of Closely's platform faster, leading to higher conversion rates from trial to paid subscriptions.
Learn moreIn-depth Buyer's Guide Creation
Develop comprehensive guides around topics like "Choosing the Right Sales Automation Platform" or "Mastering LinkedIn Lead Generation." This positions Closely as a thought leader and helps capture leads at the top of the funnel, educating them before they make a purchase decision.
Learn moreInteractive ROI Calculator
Build a tool allowing potential customers to input their sales metrics and see a projected ROI from using Closely. This clearly demonstrates the platform's value proposition, removing uncertainty and incentivizing users to sign up for a trial or contact sales.
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