Top Marketing Strategies for DIFF Eyewear

DIFF Eyewear User Persona

Name:

Ashley

Age :

25

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Stay up-to-date with the latest fashion trends and express her personal style through unique and affordable eyewear
• Discover new and trendy eyewear brands that align with her values, such as sustainability and ethical production
• Find eyewear that complements her face shape and enhances her everyday look for both work and social events.

Frustrations

• Finding affordable eyewear that is both stylish and durable, without compromising on quality
• Sifting through overwhelming options online and in-store to find the perfect pair of glasses
• Feeling insecure about her appearance if her eyewear doesn't make her feel confident and stylish.

Name:

Jake

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Protect his eyes from prolonged screen time while maintaining a stylish and modern look
• Find blue light blocking glasses that effectively reduce eye strain and improve sleep quality
• Explore different frame styles to find a pair that complements his casual attire and personal aesthetic.

Frustrations

• Experiencing eye fatigue, headaches, and difficulty sleeping after long hours of working on the computer
• Feeling limited in stylish eyewear options that cater to men, especially in the blue light blocking category
• Worrying about the long-term effects of blue light exposure on his eye health and overall well-being.

Name:

Maria

Age :

22

Gender :

Female

Occupation :

Student

Industry :

N/A

Education :

Bachelor's Degree, Business Administration (in progress)

Preferred platforms

GOALS

• Express her personal style and stand out from the crowd with trendy and affordable sunglasses
• Find eyewear that complements her active lifestyle and can transition seamlessly from day to night
• Support brands that give back to the community and align with her values.

Frustrations

• Feeling overwhelmed by the vast number of eyewear options available and struggling to make a decision
• Sticking to a student budget while still wanting to purchase stylish and high-quality eyewear
• Feeling unsure about which frame styles suit her face shape and personal style preferences.

DIFF Eyewear Geographic and Demographic Insights

Geographic Insights: DIFF Eyewear's primary market is the United States, followed by Canada and the United Kingdom. The brand also shows potential in Australia and Germany.

Demographic Insights: DIFF Eyewear primarily targets millennials and Gen Z, with a strong female customer base. This aligns with their focus on trendy and affordable eyewear.

DIFF Eyewear Socio-economic Profile

Household and Income Insights: DIFF Eyewear's target audience typically falls within the middle-income bracket and often lives in households of 2-4 people.

Educational and Employment Insights: A large portion of DIFF Eyewear's target audience are students or employed full-time, suggesting a focus on young professionals and students pursuing higher education.

DIFF Eyewear Behavioral Insights

Interest-Based Insights: DIFF Eyewear's target audience shows interest in areas like fashion, travel, technology, and health and wellness, reflecting a lifestyle-oriented brand image.

Technology and Social Media Usage: DIFF Eyewear's audience is highly active on social media, particularly Instagram and YouTube, and primarily uses mobile devices.

DIFF Eyewear Top Competitors