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Dallas Baptist University Target Audience

Dallas Baptist University's target audience is primarily prospective students seeking undergraduate or graduate degrees. This includes first-year students, transfer students, homeschool students, international students, and those seeking online or degree completion programs. They also target potential donors and alumni to engage with the university and support its mission.

User Segments

Dallas Baptist University Geographic Distribution

DBU's primary market is the United States, with a strong focus on Texas. Limited international presence, with small percentages from China, India, South Korea, and Brazil.

Top Countries

United States flag

United States

95%
China flag

China

2%
India flag

India

1%
South Korea flag

South Korea

0.5%
Brazil flag

Brazil

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

DBU attracts students from diverse household sizes, with a majority from families with 2-4 members. The income level distribution leans towards medium, reflecting its accessibility.

Employment Status

Income Distribution

Education Level

Dallas Baptist University Behavior Analysis

Behavior Profile

Device Breakdown

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