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Dallas Baptist University's target audience is primarily prospective students seeking undergraduate or graduate degrees. This includes first-year students, transfer students, homeschool students, international students, and those seeking online or degree completion programs. They also target potential donors and alumni to engage with the university and support its mission.
DBU's primary market is the United States, with a strong focus on Texas. Limited international presence, with small percentages from China, India, South Korea, and Brazil.
United States
China
India
South Korea
Brazil
Primary age group concentration shows strong presence in:
31-35
Most active age range
DBU attracts students from diverse household sizes, with a majority from families with 2-4 members. The income level distribution leans towards medium, reflecting its accessibility.
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