Top Marketing Strategies for Central Ohio Youth for Christ

Central Ohio Youth for Christ User Persona

Name:

Ethan

Age :

16

Gender :

Male

Occupation :

High School Student

Industry :

Education

Education :

High School

Preferred platforms

GOALS

• Find a safe and supportive community where he can connect with other teens who share similar values
• Explore his faith and learn more about Christianity in a way that is relevant and engaging for his age group
• Receive guidance and support from positive role models as he navigates the challenges of adolescence.

Frustrations

• Feeling like he doesn't fit in or belong, especially in school environments where there is pressure to conform
• Struggling to find positive outlets for his energy and interests, leading to boredom or getting into trouble
• Feeling overwhelmed by the pressure to succeed academically and socially, leading to stress and anxiety.

Name:

Ashley

Age :

14

Gender :

Female

Occupation :

Middle School Student

Industry :

Education

Education :

Middle School

Preferred platforms

GOALS

• Develop meaningful friendships with other girls who share her values and interests
• Build her self-esteem and confidence as she navigates the challenges of adolescence
• Learn how to deal with peer pressure and make positive choices in difficult situations.

Frustrations

• Dealing with drama and negativity from her peers, which can make it difficult to form genuine connections
• Feeling insecure about her appearance and how others perceive her, especially on social media
• Struggling to balance the expectations of school, extracurricular activities, and social life, leading to feelings of overwhelm.

Name:

Jordan

Age :

19

Gender :

Male

Occupation :

College Student

Industry :

Education

Education :

High School

Preferred platforms

GOALS

• Transition smoothly into adulthood and find his place in the world
• Explore different career paths and pursue his passions
• Develop a strong sense of self and purpose as he navigates the complexities of life.

Frustrations

• Feeling uncertain about the future and what path to take after graduation
• Experiencing loneliness and isolation as he adjusts to a new environment and tries to make new friends
• Feeling pressure to succeed academically and financially, while also balancing personal responsibilities.

Central Ohio Youth for Christ Geographic and Demographic Insights

Geographic Insights: The target market is heavily concentrated in the United States, with a significant majority of users located there. Canada, the United Kingdom, Australia, and the Philippines represent smaller but potential markets.

Demographic Insights: The target demographic is primarily adolescents aged 11-19, with a slight preference towards females. There is a secondary audience of older adults potentially interested in supporting the organization.

Central Ohio Youth for Christ Socio-economic Profile

Household and Income Insights: The target audience represents a mix of household sizes, with a plurality in the 3-4 person range. The income level is predominantly middle-income, reflecting the demographics of Central Ohio.

Educational and Employment Insights: As expected of the target age group, a significant majority are students enrolled in compulsory or high school. The remaining are likely young adults in college or early career stages.

Central Ohio Youth for Christ Behavioral Insights

Interest-Based Insights: Target users show high engagement with digital platforms, particularly YouTube, TikTok, and Instagram, reflecting typical teen interests in music, gaming, social media, sports, fashion, movies, and art.

Technology and Social Media Usage: COYFC's audience primarily uses mobile devices, with a slight preference for iOS. They are highly active on YouTube, TikTok, and Instagram, aligning with typical teen social media preferences.

Central Ohio Youth for Christ Top Competitors