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Boys & Girls Clubs of Central Ohio

Big Brothers Big Sisters of Central Ohio

Columbus Urban League

Top Marketing Channels

Boys & Girls Clubs of Central Ohio

  • Social Media Marketing
  • Examples: Facebook posts, Instagram stories, Twitter updates
  • Campaigns: Back-to-School Drive, Summer Program Enrollment, Giving Tuesday Appeal
  • Email Marketing
  • Examples: Monthly newsletters, program updates, donor appeals
  • Campaigns: Impact Report Newsletter, Holiday Giving Campaign, Volunteer Sign-up Drive
  • Content Marketing
  • Examples: Success stories on website, blog posts about youth development, impact videos
  • Campaigns: Youth of the Year Spotlights, Alumni Testimonial Series, Program Impact Showcase

Top Sales Channels

  • Direct Fundraising
  • Online donation forms, mailed appeal letters, recurring giving options
  • Annual Fund Campaign, Leadership Giving Circle, Sustaining Supporter Program
  • Event Fundraising
  • Annual Gala, Golf Outings, 5K Runs
  • Youth for a Cause Gala, Drive for Dreams Golf Classic, Run for Kids' Futures
  • Corporate Partnerships
  • Sponsorship packages, cause-related marketing, employee giving programs
  • Community Partner Program, Youth Development Sponsor, Workplace Giving Initiative

Central Ohio Youth for Christ (COYFC) SWOT Analysis

Strengths

Strong brand recognition

broad community support

diverse program offerings

Weaknesses

Dependence on grant funding

competition for donor dollars

potential for volunteer fatigue

Opportunities

Expand outreach to new neighborhoods

leverage corporate social responsibility trends

develop new youth programs

Threats

Economic downturns impacting donations

changing youth demographics

increased competition from other non-profits

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