Compass Pro Bono : Market and Competitor Analysis

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Compass Pro Bono is a nonprofit organization that connects skilled volunteers from the business community with nonprofits to provide pro bono consulting and board matching services. Their mission is to empower thriving communities by leveraging the skills of business professionals to strengthen the capacity of nonprofits. They offer a range of services, including strategic planning, board development, marketing, and program evaluation.

Company : Compass Pro Bono

Industry : NonprofitConsultingVolunteer Management

Major Markets

United States

Canada

United Kingdom

Key Competitors

Compass Pro Bono Key Value propositions

Pro Bono Consulting

Board Matching

Capacity Building

Nonprofit Support

Compass Pro Bono Latest news

Compass Pro Bono: Home

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Gus Bessalel on LinkedIn: The Startup Lottery: Your Guide To ...

Feb 11, 2024 ... I'm excited to be speaking at Harvard Business School tomorrow afternoon about my new ... https://compassprobono.org. 15 6 Comments · Like Comment.

Greater Washington - Compass Pro Bono

... important work. Join us to empower a thriving, equitable and resilient ... [email protected]. Stay Connected. First Name *. Last Name *. Email ...

Compass Pro Bono

Learn about our volunteer program: https://bit.ly/4crdi1E. Create an account + apply: https://community.compassprobono.org. Thank you to America Needs You ...

Compass Pro Bono SWOT Analysis

Strengths

Strong network of skilled volunteers.Established reputation in the nonprofit sector.Focus on providing high-impact consulting services.

Weaknesses

Reliance on volunteer availability.Limited geographic reach.Potential challenges in scaling services.

Opportunities

Expand services to new geographic locations.Develop partnerships with corporate social responsibility programs.Increase awareness among nonprofits about the benefits of pro bono consulting.

Threats

Competition from other pro bono service providers.Economic downturn reducing corporate giving and volunteerism.Changes in nonprofit funding priorities.

Top Marketing Strategies for Compass Pro Bono

Targeted Outreach and Partnership Building

Develop strategic partnerships with organizations that serve nonprofits, like foundations, professional associations, and business networks. This will expand Compass Pro Bono's reach and access to potential volunteers and clients.

Content Marketing and Thought Leadership

Create valuable content for nonprofits, such as blog posts, webinars, and case studies, highlighting the impact of pro bono consulting. This will position Compass Pro Bono as a thought leader and attract nonprofits seeking their services.

Data-Driven Impact Measurement

Track and measure the impact of Compass Pro Bono's services on nonprofits, showcasing the value they bring. This will demonstrate their effectiveness and attract more volunteers and clients while also providing data for fundraising and marketing.

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Compass Pro Bono User Persona

Name:

Sarah Jones

Age :

42

Gender :

Female

Occupation :

Executive Director

Industry :

Nonprofit - Education

Education :

Master's Degree, Public Administration

Preferred platforms

GOALS

Secure a $500,000 grant to fund a new literacy program for underserved youth in the community
Develop a comprehensive 5-year strategic plan that aligns with the organization's mission and vision and addresses key challenges in the education sector
Implement a robust impact measurement framework to track and demonstrate the organization's effectiveness to funders and stakeholders

Frustrations

Struggling to find skilled volunteers with expertise in strategic planning and fundraising
Limited budget constraints hinder the organization's ability to hire experienced consultants
Difficulty in measuring the long-term impact of the organization's programs due to lack of data and resources

Name:

David Chen

Age :

55

Gender :

Male

Occupation :

Board Member

Industry :

Nonprofit - Healthcare

Education :

MBA, Finance

Preferred platforms

GOALS

Recruit a diverse and experienced board of directors with expertise in healthcare management, finance, and fundraising
Ensure the organization's financial sustainability by diversifying funding sources and implementing sound financial practices
Advocate for policy changes that improve access to quality healthcare for low-income families in the region

Frustrations

Lack of awareness among qualified professionals about board opportunities at the organization
Difficulty in securing major gifts from individual donors and corporations
Navigating the complex regulatory landscape and advocating for policy changes in the healthcare sector

Name:

Maria Rodriguez

Age :

34

Gender :

Female

Occupation :

Program Manager

Industry :

Nonprofit - Social Services

Education :

Bachelor's Degree, Social Work

Preferred platforms

GOALS

Develop and implement an innovative program to address food insecurity among homeless individuals and families
Secure funding to expand the organization's outreach efforts and provide comprehensive support services to clients
Build strategic partnerships with local businesses and community organizations to enhance program delivery and maximize impact

Frustrations

Limited staff capacity and resources to effectively manage and expand existing programs
Difficulty in collecting and analyzing data to measure program outcomes and demonstrate effectiveness
Competing demands for funding from other organizations serving similar populations

Compass Pro Bono Geographic and Demographic Insights

Geographic Insights: Compass Pro Bono primarily serves the US market with a 90% user share. Canada represents their second largest market with 5%, followed by the UK, Australia, and Germany.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%

Demographic Insights: Compass Pro Bono's target audience is primarily female (52%) and aged between 35-54 (65%).

Age Distribution

Gender Distribution

Compass Pro Bono Socio-economic Profile

Household and Income Insights: The majority of target users fall within the 'Medium' income bracket and live in households of 3-4 people.

Educational and Employment Insights: The majority of users are highly educated, with 60% having postgraduate degrees and 60% employed full-time.

Households Size

Income Distribution

Education Level

Employment Status

Compass Pro Bono Behavioral Insights

Interest-Based Insights: Target users show interest in Nonprofit Management, Leadership Development, Fundraising, Impact Measurement, Social Entrepreneurship, and Board Governance.

Technology and Social Media Usage: Users prefer LinkedIn and Facebook and primarily use desktops to access information.

Interests

Nonprofit ManagementLeadership DevelopmentFundraising StrategiesGrant WritingImpact MeasurementSocial EntrepreneurshipBoard Governance

Device Breakdown

Social Media Usage

Compass Pro Bono Top Competitors

Competitor	Estimated market share	Top domains
Taproot Foundation	35%	Pro Bono Consulting, Nonprofit Capacity Building, Volunteer Management
Catchafire	25%	Online Volunteering, Skills-Based Volunteering, Nonprofit Project Support
Common Impact	20%	Corporate Social Responsibility, Employee Volunteering, Nonprofit Consulting

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