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Compass Pro Bono Target Audience

Compass Pro Bono targets two distinct but interconnected audiences: 1. **Non-profit Organizations:** This is the primary beneficiary audience. Compass seeks established, well-run non-profits that are at a critical juncture in their growth or facing significant strategic challenges. These organizations typically have a clear mission, a demonstrated impact, and a need for high-level business expertise (e.g., strategic planning, marketing, financial management, HR, IT). They are looking for pro bono consulting that can help them become more effective, efficient, and sustainable. They often lack the financial resources to hire traditional consultants but recognize the value of such expertise. 2. **Corporate Professionals and Corporations:** This audience provides the pro bono services. Compass targets highly skilled professionals from leading corporations (e.g., management consultants, marketing executives, finance professionals, HR leaders, IT specialists) who are willing to volunteer their time and expertise. Simultaneously, they engage with the corporations themselves, encouraging them to support and facilitate their employees' pro bono involvement as part of their Corporate Social Responsibility (CSR) initiatives, employee engagement programs, or leadership development strategies. These companies and professionals are looking for structured, impactful ways to give back to the community using their core business skills.

User Segments

Age: 42

Gender: Female

Occupation: Management Consultant

Education: Master's Degree, Business Administration

Age: 48

Gender: Male

Occupation: Finance Executive

Education: Professional Degree, Finance

Age: 38

Gender: Female

Occupation: Senior Software Engineer

Education: Doctorate Degree, Computer Science

Strategic Advisor Sarah

Strategic Advisor Sarah

Age: 42
Gender: Female
Occupation: Management Consultant
Education: Master's Degree, Business Administration
Industry: Management Consulting
Channels: LinkedInYouTubeX

Goals

  • To leverage my strategic consulting expertise to create tangible, measurable social impact for non-profits
  • To develop new leadership skills and solve complex, real-world problems outside my core corporate responsibilities
  • To expand my professional network by collaborating with diverse non-profit leaders and corporate peers.

Pain Points

  • Finding well-scoped and impactful pro bono projects that truly leverage my skills effectively
  • Balancing demanding corporate work with consistent pro bono commitments
  • Measuring and articulating the true impact of my pro bono contributions to both the non-profit and my firm.

Compass Pro Bono Geographic Distribution

Primarily serving the US market with strong regional ties, expanding to select international locations like Canada and the UK.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are likely from medium to high-income households, often with 3-4 members, reflecting professional careers.

Employment Status

Income Distribution

Education Level

Compass Pro Bono Behavior Analysis

Behavior Profile

Professional Development
Social Impact
Leadership
Community Engagement
Philanthropy
Strategic Planning
Skill-Based Volunteering
Learning
Problem-Solving
Networking
LinkedIn
YouTube
Facebook
Desktop Usage
Impact Measurement
Structured Programs
Expertise Sharing
Goal-Oriented
Collaboration
Mission-Driven

Device Breakdown

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