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Executive Summary
Industries
Major Markets
United States
Nigeria
South KoreaDallas Baptist University Top Products
Brand Positioning
Dallas Baptist University (DBU) positions itself as a Christ-centered institution offering a transformative educational experience focused on spiritual development and producing servant leaders.
Customer Sentiments
Customer sentiment appears highly positive, driven by the strong emphasis on faith integration, personalized attention, and a supportive community. Testimonials indicate students and faculty feel a strong sense of purpose and belonging centered around their Christian values.
Dallas Baptist University Key Value Propositions
DBU's key value proposition is a holistic, Christ-centered education that nurtures spiritual growth alongside academic rigor. It aims to develop servant leaders equipped to integrate their faith into their future careers and make a positive impact on the world.
Dallas Baptist University SWOT Analysis
Strengths
Strong emphasis on Christ-centered education.
Offers personalized attention with low student/faculty ratio.
Provides diverse programs including online options.
Weaknesses
May appeal to a niche audience due to religious focus.
Potential limited secular program offerings.
Relatively smaller institution compared to large universities.
Opportunities
Expand online programs to reach a broader audience.
Increase international student enrollment.
Develop more partnerships for servant leadership opportunities.
Threats
Competition from other Christian universities.
Declining interest in traditional higher education.
Economic downturns impacting student enrollment and funding.
Market Growth Stage
Pace of Market Growth
Dallas Baptist University Target Audience
Geographic Insights
Primarily serves the US market, with a notable but smaller presence from Nigeria and South Korea, and emerging interest from Brazil and Canada.
Top Countries
United States
90% market share
Nigeria
2.5% market share
South Korea
1.5% market share
Brazil
1% market share
Canada
0.8% market share
Dallas Baptist University Audience Segments
Prospective Undergraduate Students
17-22 years
Male • Female
United States • Global
Prospective Graduate/Doctoral Students
23-45 years
Male • Female
United States • Global
Online Students
20-60 years
Male • Female
Global
Parents of Prospective Students
35-65 years
Male • Female
United States • Global
International Students
18-35 years
Male • Female
Global • Non-US Countries
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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