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Dallas Baptist University (DBU) is a private, Christian university located in Dallas, Texas. Founded in 1898, DBU offers a variety of undergraduate and graduate programs across various disciplines, emphasizing the integration of faith and learning. The university is committed to developing Christian servant leaders and boasts a vibrant campus community.
Company : Dallas Baptist University
Industry : Higher EducationChristian EducationPrivate University
Dallas Baptist University Key Value propositions
Dallas Baptist University Latest news
Dallas Baptist University
A Christian university located in Dallas, Texas: DBU offers outstanding Christian undergraduate, graduate, doctoral, and online degree programs.
Dallas Baptist University Athletics - Official Athletics Website
... Main Content Pause All Rotators. Skip To Main Content. DBU Logo. Dallas Baptist University Athletics ... new window · Twitter Opens in new window · Video Opens in ...
New Patriot Orientation | Dallas Baptist University
... https://www.dbu.edu/emat. For Music and Music Business Majors. Mandatory Requirement: All students majoring in Music or Music Business are required to ...
EC-12 Certification - Physical Education (Kinesiology Major) (BAEd ...
9. RELI 1301 - Old Testament Survey. RELI 1302 - New Testament Survey. and. three ... DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0 ...
Dallas Baptist University SWOT Analysis
Strengths
Christ-centered educationStrong community environmentFocus on servant leadership
Weaknesses
Potential lack of diversitySmaller alumni network compared to larger universitiesDependence on private funding
Opportunities
Expand online program offeringsDevelop partnerships with local businesses and organizationsIncrease outreach to international students
Threats
Competition from other universitiesEconomic downturn impacting enrollmentNegative perceptions of Christian institutions
Top Marketing Strategies for Dallas Baptist University
Targeted Content Marketing and Digital Advertising
Develop targeted content like blog posts, videos, and social media posts highlighting DBU's unique features and student stories. Utilize digital advertising platforms like Google Ads and social media ads to reach potential students based on their interests and demographics.
Dallas Baptist University User Persona
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Dallas Baptist University Geographic and Demographic Insights
Geographic Insights: DBU's primary market is the United States, with a strong focus on Texas. Limited international presence, with small percentages from China, India, South Korea, and Brazil.
United States
95%
China
2%
India
1%
South Korea
0.5%
Brazil
0.5%
Demographic Insights: DBU's primary demographic is 18-24 year olds, with a slight preference among females. Older demographics show less interest.
Dallas Baptist University Socio-economic Profile
Household and Income Insights: DBU attracts students from diverse household sizes, with a majority from families with 2-4 members. The income level distribution leans towards medium, reflecting its accessibility.
Educational and Employment Insights: DBU primarily targets students seeking University or College education, with the majority being enrolled students and a smaller portion in part-time work or other categories.
Dallas Baptist University Behavioral Insights
Interest-Based Insights: DBU's target audience shows interest in Christian music, faith-based activities, community service, and spiritual growth opportunities.
Technology and Social Media Usage: DBU's audience uses diverse social media, favoring YouTube and Instagram. Device usage is evenly split between desktop, Android, and iOS.
Dallas Baptist University Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Baylor University | 35.2% | Christian Education, Research University, Baptist Affiliation |
Texas Christian University | 32.7% | Christian Education, Research University, Disciples of Christ Affiliation |
Southern Methodist University | 32.1% | Private Research University, Methodist Affiliation, Liberal Arts |