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Baylor University
Texas Christian University
University of Mary Hardin-Baylor
Top Marketing Channels
Baylor University
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Baylor Bound, Green & Gold Forever, #SicEmBears
- Content Marketing
- Examples: University blog, Student success stories, Research highlights
- Campaigns: Stories from Baylor, Research Impact, Future Forward
- Digital Advertising
- Examples: Google Ads, Programmatic ads, Retargeting campaigns
- Campaigns: Discover Baylor, Apply Now, Graduate with Purpose
Top Sales Channels
- Admissions Events
- Campus tours, Virtual open houses, Admissions webinars
- Baylor Visit Day, Preview BU, Graduate School Expo
- Direct Mail Campaigns
- Viewbooks, Personalized letters, Financial aid brochures
- Your Future Starts Here, Explore Your Options, Scholarship Opportunities
- Email Marketing
- Prospective student newsletters, Application reminders, Event invitations
- Welcome to the Baylor Family, Application Checklist, Next Steps for Admitted Students
Dallas Baptist University SWOT Analysis
Strengths
Strong national reputation
High research activity
Large alumni network
Weaknesses
High tuition costs
Large class sizes in some programs
Potential for less personalized attention than smaller universities
Opportunities
Expand online graduate programs
Increase international student recruitment
Develop new research centers aligned with emerging industries
Threats
Competition from other top-tier universities
Declining interest in traditional residential education
Economic downturn impacting enrollment and donations
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