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The Dayton Art Institute Target Audience
User Segments
Age: 58
Gender: Female
Occupation: Retired University Professor
Education: Doctorate Degree, Art History
Age: 45
Gender: Male
Occupation: Healthcare Administrator
Education: Master's Degree, Public Health
Age: 39
Gender: Female
Occupation: Consultant
Education: Bachelor's Degree, Business Administration
Eleanor Vance
Goals
- To deepen her understanding of art history and specific art movements through engaging museum exhibitions and educational programs
- To connect with like-minded individuals who share her passion for arts and culture
- To stay culturally enriched and mentally stimulated in her retirement years.
Pain Points
- Difficulty finding detailed information about specific art pieces or artists within the museum's collection
- Limited availability of advanced lectures or seminars that cater to her extensive knowledge base
- Overcrowding during popular exhibitions that detracts from a serene viewing experience.
The Dayton Art Institute Geographic Distribution
Primarily serving the Ohio region, with virtually all users from the US. A very small percentage comes from Canada, UK, Germany, and Australia.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Mix of household sizes, with 1-2 person households making up half. Income levels skew towards medium and high, reflecting cultural interest.
Employment Status
Income Distribution
Education Level
The Dayton Art Institute Behavior Analysis
Behavior Profile
Device Breakdown
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