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Cincinnati Art Museum
Columbus Museum of Art
Top Marketing Channels
Cincinnati Art Museum
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, YouTube exhibition previews
- Campaigns: Art for All, Exhibition Spotlight, Family Fun Days
- Content Marketing
- Examples: Blog posts on art history, online exhibition guides, educational videos
- Campaigns: Discover Your Inner Artist, Curatorial Insights, Collection Highlights
- Email Marketing
- Examples: Exhibition announcements, member newsletters, event reminders
- Campaigns: What's On This Month, Member Exclusive Previews, Plan Your Visit
Top Sales Channels
- Online Ticketing
- Museum website, third-party ticketing platforms, mobile app
- Early Bird Discounts, Group Rate Savings, Online Exclusive Offers
- Membership Programs
- Annual memberships, patron circles, corporate memberships
- Join Our Family, Support the Arts, Membership Has Its Perks
- On-site Sales
- Admissions desk, museum store, special event tickets
- Walk-in Welcome, Souvenir Savings, Event Door Sales
The Dayton Art Institute SWOT Analysis
Strengths
Extensive collection
strong community engagement
diverse educational programs
Weaknesses
Potential reliance on local audience
funding challenges
balancing diverse visitor interests
Opportunities
Digital expansion
partnerships with local businesses
unique event offerings
Threats
Competition from other cultural institutions
economic downturns affecting donations
changing visitor preferences
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