Dayton Art Institute : Market and Competitor Analysis

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dayair.org

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The Dayton Art Institute is a not-for-profit art museum located in Dayton, Ohio. They offer a range of exhibitions, educational programs, and events to the public. The museum relies on the support of members, donors, and sponsors to fulfill its mission of enriching the community through art.

Company : Dayton Art Institute

Industry : MuseumCultural ArtsArt Education

Major Markets

United States

Canada

United Kingdom

Key Competitors

Cincinnati Art Museum

Columbus Museum of Art

Cleveland Museum of Art

Dayton Art Institute Key Value propositions

Exhibitions

Educational Programs

Community Engagement

Art Collection

Dayton Art Institute Latest news

Dayton Art Institute

... org You Make the Difference Donate to our Annual Fund to ensure the arts ... Your support is more important than ever. Shop the Museum Store: All ...

Community Involvement | White-Allen Family Companies

http://www.daytonartinstitute.org/. - Dayton Children's Hospital: https://www ... - Race to Learn: https://thenewswheel.com/race-learn-new-racetrack ...

Colima - DOG - Dayton Art Institute

Ancient stories illustrate the importance of dogs in pre-Columbian culture. ... news and updates. SUBSCRIBE! You're all signed up. Look forward to your ...

The Dayton Art Institute | Dayton OH

Visit daytonartinstitute.org/Oktoberfest to see details and the application for Oktoberfest 2024. ... new exhibition showcasing the extraordinary works of ...

Dayton Art Institute SWOT Analysis

Strengths

Strong local reputationDiverse programming for all agesStrong community partnerships

Weaknesses

Limited marketing budgetReliance on funding and donationsCompetition from larger institutions

Opportunities

Expand digital outreach and online programsDevelop partnerships with local businesses and tourism boardsCreate innovative and interactive exhibits to attract wider audiences

Threats

Economic downturn impacting funding and donationsDeclining interest in traditional art formsChanging demographics and cultural preferences

Top Marketing Strategies for Dayton Art Institute

Targeted Digital Advertising Campaign

Reach a wider audience through targeted advertising on social media platforms and search engines, focusing on interests related to art, history, and culture. This strategy will increase brand awareness and drive website traffic, ultimately leading to more visitors and members.

Community Partnerships and Events

Collaborate with local organizations, schools, and businesses to host joint events and workshops, expanding the museum's reach beyond its traditional audience. This strategy will foster community engagement and create opportunities for new partnerships and revenue streams.

Experiential Content and Social Media Engagement

Create engaging and interactive content for social media, featuring behind-the-scenes looks at exhibitions, artist interviews, and educational videos. This strategy will enhance the museum's online presence, increase audience engagement, and inspire visits.

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Dayton Art Institute User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Emily wants to find engaging and educational activities for her family on the weekends that expose her children to art and culture
As an art enthusiast, Emily seeks opportunities to expand her knowledge of art history and different art movements
Emily enjoys attending special events and exhibitions at museums to stay up-to-date on the latest cultural happenings.

Frustrations

Emily finds it challenging to find time in her busy schedule to visit museums during the week
Emily is looking for family-friendly museum experiences that cater to children her children's ages and keep them engaged
Emily wants to be able to learn about the art on display at her own pace, without feeling rushed or overwhelmed.

Name:

David Thompson

Age :

24

Gender :

Male

Occupation :

Graduate Student

Industry :

Education

Education :

Master's Degree, Art History

Preferred platforms

GOALS

David is passionate about art history and seeks opportunities to further his knowledge and research through museum visits and educational programs
David wants to connect with other art enthusiasts and professionals in the field, both online and through museum events
David is looking for affordable ways to experience art and culture in his city.

Frustrations

David finds it difficult to stay informed about all of the museum exhibitions and events happening in his area
David's student budget limits his ability to attend every exhibition or event that interests him
David wishes there were more opportunities for young adults to engage with museums in a social and interactive way.

Name:

Susan Miller

Age :

65

Gender :

Female

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Susan enjoys visiting museums in her free time to explore new exhibitions and revisit old favorites
Susan is interested in attending lectures, talks, and other educational programs offered by museums to continue learning
Susan is looking for social opportunities at museums to connect with other art enthusiasts and share her passion for art.

Frustrations

Susan finds that some museum exhibitions lack sufficient seating or accessibility features for senior visitors
Susan prefers museums that offer a variety of programming and events that cater to a range of interests
Susan wants to feel welcome and engaged at museums, regardless of her age or background.

Dayton Art Institute Geographic and Demographic Insights

Geographic Insights: The Dayton Art Institute primarily serves the US market, with a strong focus on the local Dayton, Ohio area. International visitors contribute a small percentage.

Top Countries

United States
95%
Canada
2%
United Kingdom
1%
Germany
0.5%
France
0.5%

Demographic Insights: The Dayton Art Institute sees a slightly higher representation of female visitors. The museum attracts a diverse age range, with a concentration in the 25-44 age group.

Age Distribution

Gender Distribution

Dayton Art Institute Socio-economic Profile

Household and Income Insights: The target audience for the Dayton Art Institute consists largely of middle-income households, with a significant portion of families with children.

Educational and Employment Insights: The Dayton Art Institute attracts a well-educated audience, with a large percentage holding university or college degrees and active in the workforce.

Households Size

Income Distribution

Education Level

Employment Status

Dayton Art Institute Behavioral Insights

Interest-Based Insights: The target audience is interested in cultural experiences like travel, dining, music, and local events, reflecting an appreciation for arts and culture.

Technology and Social Media Usage: The audience is active on social media, primarily using visually-oriented platforms like Instagram, Facebook, and YouTube. They use a mix of devices, including desktops, Android, and iOS.

Interests

traveldining outmusiclocal eventshistoryeducationmuseums

Device Breakdown

Social Media Usage

Dayton Art Institute Top Competitors

Competitor	Estimated market share	Top domains
Cincinnati Art Museum	35.2%	Art Museum, Exhibitions, Education
Columbus Museum of Art	32.8%	Art Museum, Contemporary Art, Education
Cleveland Museum of Art	32%	Art Museum, Encyclopedia, Fine Arts

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