Find stats on top websites
The Dayton Art Institute is a not-for-profit art museum located in Dayton, Ohio. They offer a range of exhibitions, educational programs, and events to the public. The museum relies on the support of members, donors, and sponsors to fulfill its mission of enriching the community through art.
Company : Dayton Art Institute
Industry : MuseumCultural ArtsArt Education
Dayton Art Institute Key Value propositions
Dayton Art Institute Latest news
Dayton Art Institute
... org You Make the Difference Donate to our Annual Fund to ensure the arts ... Your support is more important than ever. Shop the Museum Store: All ...
Community Involvement | White-Allen Family Companies
http://www.daytonartinstitute.org/. - Dayton Children's Hospital: https://www ... - Race to Learn: https://thenewswheel.com/race-learn-new-racetrack ...
Colima - DOG - Dayton Art Institute
Ancient stories illustrate the importance of dogs in pre-Columbian culture. ... news and updates. SUBSCRIBE! You're all signed up. Look forward to your ...
The Dayton Art Institute | Dayton OH
Visit daytonartinstitute.org/Oktoberfest to see details and the application for Oktoberfest 2024. ... new exhibition showcasing the extraordinary works of ...
Dayton Art Institute SWOT Analysis
Strengths
Strong local reputationDiverse programming for all agesStrong community partnerships
Weaknesses
Limited marketing budgetReliance on funding and donationsCompetition from larger institutions
Opportunities
Expand digital outreach and online programsDevelop partnerships with local businesses and tourism boardsCreate innovative and interactive exhibits to attract wider audiences
Threats
Economic downturn impacting funding and donationsDeclining interest in traditional art formsChanging demographics and cultural preferences
Top Marketing Strategies for Dayton Art Institute
Targeted Digital Advertising Campaign
Reach a wider audience through targeted advertising on social media platforms and search engines, focusing on interests related to art, history, and culture. This strategy will increase brand awareness and drive website traffic, ultimately leading to more visitors and members.
Community Partnerships and Events
Collaborate with local organizations, schools, and businesses to host joint events and workshops, expanding the museum's reach beyond its traditional audience. This strategy will foster community engagement and create opportunities for new partnerships and revenue streams.
Experiential Content and Social Media Engagement
Create engaging and interactive content for social media, featuring behind-the-scenes looks at exhibitions, artist interviews, and educational videos. This strategy will enhance the museum's online presence, increase audience engagement, and inspire visits.
Dayton Art Institute User Persona
Name:
Age :
Gender :
Occupation :
Industry :
Education :
Preferred platforms
GOALS
Frustrations
Dayton Art Institute Geographic and Demographic Insights
Geographic Insights: The Dayton Art Institute primarily serves the US market, with a strong focus on the local Dayton, Ohio area. International visitors contribute a small percentage.
United States
95%
Canada
2%
United Kingdom
1%
Germany
0.5%
France
0.5%
Demographic Insights: The Dayton Art Institute sees a slightly higher representation of female visitors. The museum attracts a diverse age range, with a concentration in the 25-44 age group.
Dayton Art Institute Socio-economic Profile
Household and Income Insights: The target audience for the Dayton Art Institute consists largely of middle-income households, with a significant portion of families with children.
Educational and Employment Insights: The Dayton Art Institute attracts a well-educated audience, with a large percentage holding university or college degrees and active in the workforce.
Dayton Art Institute Behavioral Insights
Interest-Based Insights: The target audience is interested in cultural experiences like travel, dining, music, and local events, reflecting an appreciation for arts and culture.
Technology and Social Media Usage: The audience is active on social media, primarily using visually-oriented platforms like Instagram, Facebook, and YouTube. They use a mix of devices, including desktops, Android, and iOS.
Dayton Art Institute Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Cincinnati Art Museum | 35.2% | Art Museum, Exhibitions, Education |
Columbus Museum of Art | 32.8% | Art Museum, Contemporary Art, Education |
Cleveland Museum of Art | 32% | Art Museum, Encyclopedia, Fine Arts |