The Daily Memphian : Market and Competitor Analysis

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The Daily Memphian is a non-profit, online news publication based in Memphis, Tennessee. They offer paid subscriptions for unlimited access to their content, which includes in-depth local news, business reporting, sports coverage, and cultural reviews. The Daily Memphian aims to provide high-quality journalism and serve as a primary news source for the Memphis community.

Company : The Daily Memphian

Industry : NewsMediaJournalism

Major Markets

United States

Canada

United Kingdom

Key Competitors

Memphis Flyer

WMC Action News 5

The Commercial Appeal

The Daily Memphian Key Value propositions

Local News

In-Depth Reporting

Community Focus

Subscriber Benefits

The Daily Memphian Latest news

Memphis Local, Sports, Business & Food News | Daily Memphian ...

... daily online newspaper for in-depth, local journalism in Memphis and the Mid-South. Sign up for morning and evening editions, plus breaking news ... dailymemphian ...

The Daily Memphian | Memphis TN

Mentions. Details. 󱛐. Page · Media/news company. 󱤂. dailymemphian.com. 󱡍. Rating · 4.1 (118 Reviews). The Daily Memphian 󱢏. 5h󰞋󱟠. 󰟝. Rookie big ...

Memphis Sports News | Daily Memphian - Page 1 - Daily Memphian

22 hours ago ... With the Memphis Grizzlies, Memphis Tigers, and Memphis Redbirds, plus the WGC-FedEx St. Jude & prep sports, the Daily Memphian has the ...

Theo Wayt on X: "It's thrilling to see my hometown's non-profit ...

Jun 9, 2024 ... It's thrilling to see my hometown's non-profit newsroom @DailyMemphian breaking news about the xAI project that's coming to town, ...

The Daily Memphian SWOT Analysis

Strengths

Strong local brand recognition and trust.Focus on in-depth reporting and quality journalism.Non-profit model allows for community-driven content.

Weaknesses

Reliance on paid subscriptions in a highly competitive market.Limited reach beyond the Memphis metropolitan area.Potential challenges in attracting and retaining younger audiences.

Opportunities

Expand multimedia offerings like podcasts and video content.Partner with local businesses and organizations for events and promotions.Develop a mobile app to enhance accessibility and user experience.

Threats

Declining print readership trends impacting the news industry.Competition from free local news sources and social media.Economic downturns potentially affecting subscription renewals.

Top Marketing Strategies for The Daily Memphian

Content Marketing & Community Engagement

Boosting brand awareness and driving subscriptions by creating engaging and informative content relevant to the Memphis community. This involves expanding into new content verticals, building community forums, and collaborating with local businesses and influencers.

Targeted Advertising & Influencer Marketing

Reaching new potential subscribers by utilizing targeted advertising campaigns on platforms like Facebook, Instagram, and Google Ads. Engaging influencers and local personalities to promote The Daily Memphian to their relevant audiences within Memphis.

Subscription Bundles & Partnerships

Increasing subscription revenue by offering bundled subscription packages with local businesses and organizations. Partnering with local attractions, theaters, and restaurants to provide exclusive discounts and perks for subscribers.

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The Daily Memphian User Persona

Name:

Mark Jones

Age :

42

Gender :

Male

Occupation :

Marketing Manager

Industry :

Higher Education

Education :

MBA, Marketing

Preferred platforms

GOALS

Stay informed about local business developments and network with other professionals in the Memphis area to identify potential partnerships and opportunities
Be aware of upcoming cultural events and festivals in Memphis to enjoy with his family and recommend to visiting friends and relatives
Track the progress of local political campaigns and proposed policies to stay engaged in his community and exercise his right to vote.

Frustrations

Finding time in his busy schedule to attend local council meetings and community forums
Feeling overwhelmed by the volume of national and international news and struggling to filter it to find relevant local updates
Missing out on limited-time offers and early bird discounts for local events due to not being aware of them in advance.

Name:

Sarah Williams

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Creative Agency

Education :

BFA, Graphic Design

Preferred platforms

GOALS

Discover new restaurants and cafes in Memphis to explore the city's culinary scene and find inspiration for her creative work
Stay updated on local art exhibitions, concerts, and theater performances to network with other artists and find opportunities to showcase her work
Follow local news related to urban development and city planning to stay informed about potential changes that might impact her neighborhood and quality of life.

Frustrations

Encountering inaccurate or outdated information about local events and businesses on social media
Feeling overwhelmed by the number of entertainment options in Memphis and struggling to decide which events to prioritize attending
Lacking a centralized platform to discover and support local artists and creatives in Memphis.

Name:

Robert Davis

Age :

55

Gender :

Male

Occupation :

Retired Teacher

Industry :

Education

Education :

Masters in Education

Preferred platforms

GOALS

Follow the latest developments regarding the Memphis education system and advocate for policies that benefit students and teachers
Find engaging and informative content related to Memphis history, culture, and current events to share with his grandchildren
Stay active in the community by volunteering with local organizations and attending events that align with his interests, such as book clubs and historical society meetings.

Frustrations

Feeling disconnected from the Memphis community after retirement and missing the social interactions and sense of purpose that came with his teaching career
Experiencing difficulty navigating online news platforms and finding reliable sources of information about local events and volunteer opportunities
Feeling frustrated by the lack of in-depth reporting on issues that are important to him, such as education reform and senior citizen advocacy.

The Daily Memphian Geographic and Demographic Insights

Geographic Insights: The Daily Memphian's target market is heavily concentrated in the United States, particularly within the Memphis, Tennessee area, with minimal international readership.

Top Countries

United States
99%
Canada
1%
United Kingdom
%
Germany
%
Australia
%

Demographic Insights: The Daily Memphian attracts a diverse readership across age groups, with a slight preference among females. The largest age group is 35-44, reflecting their interest in local news and events.

Age Distribution

Gender Distribution

The Daily Memphian Socio-economic Profile

Household and Income Insights: The Daily Memphian appeals to a range of household sizes, with a higher concentration in 2-person and 3-4 person households. The majority of their target users fall within the middle-income bracket.

Educational and Employment Insights: The Daily Memphian's readership comprises a well-educated audience, primarily employed full-time or retired, with a significant portion holding university or college degrees.

Households Size

Income Distribution

Education Level

Employment Status

The Daily Memphian Behavioral Insights

Interest-Based Insights: Users are interested in local happenings including events, dining, sports, politics, real estate, and general community news.

Technology and Social Media Usage: The Daily Memphian's audience primarily accesses content via Facebook, YouTube, and Instagram. They prefer a mix of desktop and mobile devices.

Interests

Local EventsDining and RestaurantsMemphis GrizzliesUniversity of Memphis AthleticsLocal PoliticsReal EstateCommunity News

Device Breakdown

Social Media Usage

The Daily Memphian Top Competitors

Competitor	Estimated market share	Top domains
Memphis Flyer	40%	Local News, Arts & Entertainment, Alternative Weekly
WMC Action News 5	35%	Local News, Breaking News, Television Broadcasting
The Commercial Appeal	25%	Local News, Daily Newspaper, Investigative Journalism

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