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The Daily Memphian is a local, online-first news publication dedicated to providing in-depth, independent journalism focused exclusively on Memphis and the Mid-South region. Its business model centers on paid subscriptions, offering premium content that covers a wide array of local topics including politics, business, education, sports, arts, and community news. Unlike traditional newspapers, it emphasizes digital delivery and aims to be the definitive source for local news, analysis, and information for the Memphis community. The publication prides itself on its experienced local journalists and its commitment to uncovering significant local stories that impact the lives of its readers. It strives to be an essential resource for anyone living in, working in, or otherwise interested in Memphis, offering a high-quality, ad-light user experience as part of its value proposition. Its existence addresses a need for dedicated, high-quality local reporting in an era where many traditional local news outlets are struggling.

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Memphis Commercial Appeal

WREG News Channel 3

Top Marketing Channels

Memphis Commercial Appeal

  • Social Media Marketing
  • Examples: Facebook page, Twitter feed, Instagram posts
  • Campaigns: Follow us for breaking news, Memphis History series, High School Sports updates
  • Email Marketing
  • Examples: Daily news digest, Breaking news alerts, Weekly sports roundup newsletter
  • Campaigns: Subscribe to our daily headlines, Get instant news alerts, Your weekly sports fix
  • Content Marketing
  • Examples: Investigative reports, Local restaurant reviews, Community event listings
  • Campaigns: In-depth series on city development, Best of Memphis dining guide, Summer event calendar

Top Sales Channels

  • Subscription Sales
  • Digital-only subscriptions, Print + Digital bundles, Premium content access
  • Start your digital subscription today, Get the best of print and online, Unlock exclusive content
  • Advertising Sales (Local Businesses)
  • Display ads, Sponsored content, Classifieds
  • Reach local customers with us, Partner with us for thought leadership, Advertise your services here
  • Event Sponsorships
  • Community awards, Local festivals, Business expos
  • Sponsor our annual community awards, Partner with us for the Memphis Music Fest, Exhibit at the Memphis Business Expo

The Daily Memphian SWOT Analysis

Strengths

Long-standing brand recognition

Established local audience

Broad news coverage including print presence

Weaknesses

Aging readership

Perceived as traditional/less agile

Potential for declining print revenue

Opportunities

Transition more print readers to digital

Expand local investigative journalism

Leverage community events for engagement

Threats

Competition from digital-first outlets

Declining ad revenue

Reader fatigue with traditional news formats

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