The target audience for The Daily Memphian is primarily residents of Memphis, Tennessee, and the immediate surrounding Mid-South metropolitan area. This includes individuals, families, and professionals who have a strong connection to the local community and require comprehensive, local-centric news and information. Geographically, it targets Shelby County residents and those in adjacent counties who commute or have strong ties to Memphis. Demographically, the audience likely spans a wide age range but skews towards adults who are established in their careers or retirement, with a significant interest in local governance, economic development, education, and cultural happenings. It also targets local businesses seeking to stay informed about the economic landscape and potential opportunities, as well as sports enthusiasts looking for dedicated local sports coverage. The audience values quality journalism and is willing to pay for it, indicating a preference for reliable and authoritative local news sources over free, less curated alternatives. They are often active participants in their community, whether through civic engagement, volunteering, or simply staying informed about local issues.