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Major Markets
Dan Lieberman positions himself as an award-winning investigative journalist dedicated to uncovering underreported global stories. He champions social change and policy debate through in-depth documentaries and reports, collaborating with major news outlets and non-profit initiatives.
Customer sentiment appears to be highly positive, as evidenced by his award-winning status and established relationships with major news networks and non-profit organizations that regularly feature his work. His focus on high-impact, socially conscious journalism resonates with organizations seeking credible and influential content.
The key value proposition is Dan Lieberman's proven ability to deliver award-winning, in-depth investigative journalism that exposes injustice and drives social change. He provides meticulously researched, compelling narratives on critical global issues, offering unique and impactful content to media organizations and advocacy groups.
Award-winning investigative journalism expertise.
Strong portfolio across diverse critical topics.
Established relationships with major news outlets.
Appears to be a personal brand/freelance operation, not a large company.
Reliance on individual's reputation.
Limited public-facing marketing beyond portfolio.
Expand collaborations with non-profit journalism.
Develop more independent long-form documentaries.
Leverage digital platforms for broader reach.
Funding challenges for investigative journalism.
Competition from other investigative journalists/outlets.
Rapid news cycles impacting long-form content visibility.
Primarily targets the United States (90%) for its impactful investigative journalism, with smaller audiences in Canada, the UK, Australia, and Germany.
United States
90% market share
Canada
4% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1% market share
30-55 years
Male • Female
USA • Canada • UK • Australia
35-60 years
Male • Female
USA • Europe
28-50 years
Male • Female
Global
40-65 years
Male • Female
USA
25-45 years
Male • Female
Global
Data shown in percentage (%) of usage across platforms
Prominently display logos of reputable news outlets where Dan Lieberman's work has been featured (e.g., Hearst Television, CNN, NBC News) on his website and marketing materials. This builds instant credibility and trust, showcasing his established reputation and the high quality of his journalism to potential clients and partners.
Learn moreDevelop a 'Buyer's Guide' or resource page that educates potential commissioners (news outlets, funders) on the value of investigative journalism, highlighting the impact of uncovering underreported stories and driving social change. This demonstrates thought leadership and helps potential buyers understand the benefits of investing in Dan Lieberman's unique skill set and approach.
Learn moreCreate personalized video or multimedia pitches tailored to specific news organizations or program managers, showcasing relevant past work and outlining how Dan Lieberman's expertise can address their audience's needs. This personalized approach demonstrates a deep understanding of their journalistic mission and increases the likelihood of securing assignments.
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