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Executive Summary

Industries

Investigative JournalismNews MediaDocumentary Production

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Dan Lieberman Productions Top Products

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Brand Positioning

Dan Lieberman positions himself as an award-winning investigative journalist dedicated to uncovering underreported global stories. He champions social change and policy debate through in-depth documentaries and reports, collaborating with major news outlets and non-profit initiatives.

Customer Sentiments

Customer sentiment appears to be highly positive, as evidenced by his award-winning status and established relationships with major news networks and non-profit organizations that regularly feature his work. His focus on high-impact, socially conscious journalism resonates with organizations seeking credible and influential content.

Dan Lieberman Productions Key Value Propositions

The key value proposition is Dan Lieberman's proven ability to deliver award-winning, in-depth investigative journalism that exposes injustice and drives social change. He provides meticulously researched, compelling narratives on critical global issues, offering unique and impactful content to media organizations and advocacy groups.

Award-Winning Investigative Journalism
Focus on Underreported Stories
Advocacy for Social Change
Diverse Critical Topics

Dan Lieberman Productions SWOT Analysis

Strengths

Award-winning investigative journalism expertise.

Strong portfolio across diverse critical topics.

Established relationships with major news outlets.

Weaknesses

Appears to be a personal brand/freelance operation, not a large company.

Reliance on individual's reputation.

Limited public-facing marketing beyond portfolio.

Opportunities

Expand collaborations with non-profit journalism.

Develop more independent long-form documentaries.

Leverage digital platforms for broader reach.

Threats

Funding challenges for investigative journalism.

Competition from other investigative journalists/outlets.

Rapid news cycles impacting long-form content visibility.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Dan Lieberman Productions Target Audience

View Details

Geographic Insights

Primarily targets the United States (90%) for its impactful investigative journalism, with smaller audiences in Canada, the UK, Australia, and Germany.

Top Countries

United States flag

United States

90% market share

Canada flag

Canada

4% market share

United Kingdom flag

United Kingdom

2% market share

Australia flag

Australia

1.5% market share

Germany flag

Germany

1% market share

Dan Lieberman Productions Audience Segments

News Network Executive Producer

30-55 years

Male • Female

USA • Canada • UK • Australia

Non-Profit Journalistic Initiative Director

35-60 years

Male • Female

USA • Europe

Digital News Platform Editor

28-50 years

Male • Female

Global

Policy & Advocacy Group Research Director

40-65 years

Male • Female

USA

Grant-Making Body Program Officer

25-45 years

Male • Female

Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Dan Lieberman Productions

Leverage 'As Seen In' Media Mentions

Prominently display logos of reputable news outlets where Dan Lieberman's work has been featured (e.g., Hearst Television, CNN, NBC News) on his website and marketing materials. This builds instant credibility and trust, showcasing his established reputation and the high quality of his journalism to potential clients and partners.

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In-depth Buyer's Guide Creation

Develop a 'Buyer's Guide' or resource page that educates potential commissioners (news outlets, funders) on the value of investigative journalism, highlighting the impact of uncovering underreported stories and driving social change. This demonstrates thought leadership and helps potential buyers understand the benefits of investing in Dan Lieberman's unique skill set and approach.

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Personalized Multimedia Outreach

Create personalized video or multimedia pitches tailored to specific news organizations or program managers, showcasing relevant past work and outlining how Dan Lieberman's expertise can address their audience's needs. This personalized approach demonstrates a deep understanding of their journalistic mission and increases the likelihood of securing assignments.

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