CONNSTEP Competitor Insights

Major Markets

United States

Canada

Mexico

Key Competitors

The Manufacturing Alliance of Connecticut

CBIA (Connecticut Business & Industry Association)

Top Marketing Channels

The Manufacturing Alliance of Connecticut

Website & Content Marketing
Examples: News articles, Event listings, Member spotlights
Campaigns: Annual Manufacturing Summit Promotion, Member Recruitment Drive, Policy Advocacy Awareness

Email Marketing
Examples: Event newsletters, Legislative updates, Membership benefits digests
Campaigns: New Member Welcome Series, Legislative Action Alerts, Event Reminder Campaign

Social Media (LinkedIn)
Examples: Industry news sharing, Event promotion, Member highlights
Campaigns: Manufacturing Advocacy Campaign, Workforce Development Initiative, Industry 4.0 Discussion Series

Direct Engagement (Networking Events)
Annual conferences, Regional meetups, Member mixers
Membership Drive at Industry Events, Sponsor Recruitment Campaign, Partnership Outreach

Partnerships & Alliances
Collaboration with state agencies, Joint initiatives with educational institutions, Association partnerships
Workforce Training Collaboration, Innovation Hub Partnership, Supply Chain Resilience Program

Referral Programs
Member-to-member referrals, Partner recommendations, Industry expert endorsements
Member Referral Incentive Program, Trusted Advisor Network, Industry Leader Endorsement Program

Strong advocacy for manufacturing interests

Extensive networking opportunities

Influence on state policy.

Potentially less direct consulting services

Focus primarily on advocacy over hands-on support

Membership-driven model may limit reach.

Increased need for policy guidance in manufacturing

Growing demand for industry collaboration

Expanding reach through digital platforms.

Competition from other business associations

Changes in political landscape affecting advocacy

Economic downturn impacting membership renewals.