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figure skating memo is a website dedicated to providing comprehensive information about figure skating events, with a particular focus on Japanese skaters and competitions. The site aims to offer a centralized hub for schedules, results, news, and other relevant information for fans to easily follow the sport. Currently, the site faces challenges with maintaining up-to-date information due to time constraints and technical limitations, and the owner is seeking support to improve and continue running the platform.
Company : figure skating memo
Industry : Sports InformationOnline MediaFigure Skating
figure skating memo Key Value propositions
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figure skating memo SWOT Analysis
Strengths
Niche focus on Japanese figure skatingComprehensive information databasePassionate and dedicated owner
Weaknesses
Website maintenance challengesPotential language barrier for non-Japanese speakersLimited resources and technical expertise
Opportunities
Expand content to include English translationsDevelop a mobile app for improved accessibilityPartner with Japanese skating organizations
Threats
Competition from larger, more established sports websitesMaintaining up-to-date information flowDependence on volunteer contributions
Top Marketing Strategies for figure skating memo
Content-Specific Call-to-Action Optimization
This strategy involves carefully crafting compelling calls-to-action (CTAs) that are relevant to the specific content being consumed by users. It encourages targeted engagement, such as subscribing to updates or sharing information with other figure skating enthusiasts.
figure skating memo User Persona
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GOALS
Frustrations
figure skating memo Geographic and Demographic Insights
Geographic Insights: The website's primary market is Japan, followed by the United States and Canada, reflecting global interest in figure skating.
Top Countries
Japan
75%
United States
10%
Canada
5%
South Korea
3%
China
2%
Demographic Insights: The target audience consists primarily of females aged 18-34, reflecting the sport's demographics.
Age Distribution
Gender Distribution
figure skating memo Socio-economic Profile
Household and Income Insights: The audience spans various income levels, with a concentration in middle-income households, suggesting discretionary spending on hobbies.
Educational and Employment Insights: The audience is largely employed full-time or students, with a high concentration having university or college level education.
Households Size
Income Distribution
Education Level
Employment Status
figure skating memo Behavioral Insights
Interest-Based Insights: Target users are interested in Japanese culture including anime, manga, J-Pop, cuisine, and travel, alongside photography and fashion.
Technology and Social Media Usage: Users prefer Instagram, Twitter, and YouTube. They utilize mobile and desktop devices equally.
Interests
Device Breakdown
Social Media Usage
figure skating memo Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Golden Skate | 35% | Figure Skating News, Competition Results, Skater Profiles |
| ISU Figure Skating | 40% | Official Governing Body, Competition Rules and Regulations, International Event Calendar |
| Japan Skating Federation | 15% | Official Japanese Federation, National Team Information, Domestic Competition Results |
