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Alpine School District
Jordan School District
Salt Lake City School District
Top Marketing Channels
Alpine School District
- Website Content
- Examples: News updates, Academic program descriptions, Enrollment information
- Campaigns: Back-to-School Information Blitz, Program Showcase, Enrollment Drive
- Social Media Marketing
- Examples: Facebook posts, YouTube videos, Instagram stories
- Campaigns: District Highlights, Student Success Stories, Community Engagement Series
- Email Newsletters
- Examples: Weekly updates, Event reminders, Important announcements
- Campaigns: Parent Communication Series, Employee Updates, Community Digest
Top Sales Channels
- Online Enrollment Portal
- Student registration forms, Program application, Fee payment system
- Early Bird Enrollment, New Student Welcome, Program Spotlight
- Community Events & Fairs
- School open houses, Education fairs, Community gatherings
- Discover Alpine Schools, Future Student Day, Community Partnership Initiative
- Direct Outreach to Feeder Schools
- Presentations to 6th graders, Collaboration with preschools, Information sessions for transitioning students
- Pathway to Alpine, Middle School Transition Program, Kindergarten Round-Up
Canyons School District SWOT Analysis
Strengths
Established community presence
Comprehensive academic programs
Strong digital communication infrastructure.
Weaknesses
Potential for outdated website design
Information overload on digital channels
Bureaucratic decision-making processes.
Opportunities
Leverage video content for student spotlights
Enhance mobile accessibility of online portals
Partner with local businesses for sponsorships.
Threats
Competition from private schools
Declining enrollment in specific areas
Negative publicity from isolated incidents.
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