Columbia-Greene Community College : Market and Competitor Analysis

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Columbia-Greene Community College

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Company : Columbia-Greene Community College

Industry : EducationHigher EducationCommunity College

Major Markets

United States

Canada

India

Key Competitors

Dutchess Community College

Bard College

Marist College

Columbia-Greene Community College Key Value propositions

Affordable

Accessible

Community-Focused

Career-Oriented

Columbia-Greene Community College Latest news

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Columbia-Greene Community College SWOT Analysis

Strengths

Affordable tuitionStrong community tiesCareer-focused programs

Weaknesses

Limited program offerings compared to larger institutionsGeographic constraints for attracting studentsDependence on state funding

Opportunities

Expand online program offeringsDevelop partnerships with local businessesIncrease outreach to underrepresented communities

Threats

Competition from other collegesDeclining enrollment trendsEconomic downturn impacting student finances

Top Marketing Strategies for Columbia-Greene Community College

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Columbia-Greene Community College User Persona

Name:

Sarah Jones

Age :

19

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

Wants to find an affordable and reputable college to attend after high school
Seeks information about different academic programs and career paths
Hopes to connect with current students to learn about their experiences

Frustrations

Navigating complex college websites and application processes
Finding reliable information about financial aid options
Feeling overwhelmed by the number of college choices available

Name:

David Lee

Age :

25

Gender :

Male

Occupation :

Working Professional

Industry :

Retail

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

Looking to enhance his skills and advance his career
Wants to find a flexible and affordable way to earn a bachelor's degree
Seeks information about online or evening classes

Frustrations

Balancing work, family, and school commitments
Affording the high cost of tuition and fees
Finding the time to attend classes on campus

Name:

Maria Garcia

Age :

32

Gender :

Female

Occupation :

Stay-at-Home Parent

Industry :

N/A

Education :

Some College

Preferred platforms

GOALS

Wishes to return to school to complete her degree
Wants to explore new career options and increase her earning potential
Seeks a supportive and welcoming learning environment

Frustrations

Lacking confidence in her academic abilities after being out of school
Juggling childcare responsibilities with attending classes
Overcoming the stigma associated with being an older student

Columbia-Greene Community College Geographic and Demographic Insights

Geographic Insights: The target market is heavily concentrated in the United States, particularly within New York state, with a small international presence.

Top Countries

United States
95%
Canada
2%
India
1%
China
1%
United Kingdom
1%

Demographic Insights: The target market consists of a predominantly female audience with a significant portion aged 18-24, reflecting typical community college demographics.

Age Distribution

Gender Distribution

Columbia-Greene Community College Socio-economic Profile

Household and Income Insights: The target audience represents a mix of household sizes and income levels, indicating broad appeal within the community.

Educational and Employment Insights: A majority of target users are students or seeking to enhance their education and career prospects, aligning with community college offerings.

Households Size

Income Distribution

Education Level

Employment Status

Columbia-Greene Community College Behavioral Insights

Interest-Based Insights: Prospective students are interested in higher education options, particularly within Dutchess County, NY, seeking information about academic programs, student life, and financial aid.

Technology and Social Media Usage: The target audience primarily uses mobile devices and engages heavily on platforms like YouTube, Instagram, and Facebook.

Interests

Higher EducationCommunity CollegesDutchess County NYStudent LifeAcademic ProgramsScholarshipsFinancial Aid

Device Breakdown

Social Media Usage

Columbia-Greene Community College Top Competitors

Competitor	Estimated market share	Top domains
Dutchess Community College	40%	Affordable, Accessible, Transfer Programs
Bard College	30%	Liberal Arts, Selective Admissions, Residential
Marist College	30%	Private, Career-Focused, Technology

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