Top Marketing Strategies for CareerSource Citrus Levy Marion

CareerSource Citrus Levy Marion User Persona

Name:

Mark Williams

Age :

28

Gender :

Male

Occupation :

Unemployed, Recent College Graduate

Industry :

IT

Education :

Bachelor of Science, Computer Science

Preferred platforms

GOALS

• Secure a challenging and rewarding entry-level position in software development that utilizes his technical skills and allows for career growth
• Gain practical experience in a collaborative work environment to further develop his skills and build a professional network
• Transition from theoretical knowledge to hands-on application of computer science principles in a real-world setting.

Frustrations

• Facing difficulty in standing out from the large pool of recent graduates with similar qualifications
• Lack of professional connections and guidance in navigating the competitive job market
• Limited opportunities to showcase his skills and abilities beyond his academic credentials.

Name:

Sarah Jones

Age :

35

Gender :

Female

Occupation :

Customer Service Representative

Industry :

Retail

Education :

Associate Degree, Business Administration

Preferred platforms

GOALS

• Transition into a more fulfilling and financially rewarding career path that offers better growth opportunities
• Enhance her existing skills and acquire new ones through training and development programs to increase her marketability
• Achieve a better work-life balance and financial stability for herself and her family.

Frustrations

• Feeling stuck in a dead-end job with limited career advancement opportunities
• Juggling work and family responsibilities while struggling to make ends meet
• Lack of confidence in her abilities and uncertainty about the right career path to pursue.

Name:

John Davis

Age :

52

Gender :

Male

Occupation :

Unemployed, Former Manufacturing Worker

Industry :

Manufacturing

Education :

High School Diploma

Preferred platforms

GOALS

• Re-enter the workforce after being laid off and adapt to the changing job market
• Acquire new skills through vocational training programs to enhance his employability in a different field
• Secure a stable job with decent wages to support his family and prepare for retirement.

Frustrations

• Facing age discrimination and limited job prospects in the declining manufacturing sector
• Difficulty in learning new technologies and adapting to a digital work environment
• Financial strain and uncertainty about the future after losing his long-term job.

CareerSource Citrus Levy Marion Geographic and Demographic Insights

Geographic Insights: CareerSource Citrus Levy Marion primarily operates within the United States, capturing 98% of the market, with a minor international user base (2%) mainly from India, Canada, the UK, and the Philippines.

Demographic Insights: The target audience spans across all age groups with a higher preference among 25-34, followed by 18-24 and 35-44, indicating equal gender representation.

CareerSource Citrus Levy Marion Socio-economic Profile

Household and Income Insights: The target users typically belong to households of 2 or 3-4 members with a majority earning medium income, reflecting a focus on middle-class working individuals and families.

Educational and Employment Insights: A large percentage of users are actively seeking full-time work or are unemployed. They primarily hold a University or College degree, highlighting the demand for skilled workforce.

CareerSource Citrus Levy Marion Behavioral Insights

Interest-Based Insights: Users show interest in local events, career development resources, job search tips, education & training programs, networking opportunities, and community support.

Technology and Social Media Usage: Users primarily utilize Facebook, LinkedIn, and Instagram. Desktop usage dominates, followed by Android and iOS, indicating a preference for accessing resources through websites and job portals.

CareerSource Citrus Levy Marion Top Competitors