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CBS News Target Audience
User Segments
Age: 26
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree, Marketing
Age: 31
Gender: Male
Occupation: Operations Supervisor
Education: Associate Degree, Business Administration
Age: 23
Gender: Female
Occupation: Administrative Assistant
Education: Bachelor's Degree, Communications
Sarah Chen
Goals
- Stay informed about trending topics and pop culture to connect with peers and clients
- Efficiently manage my social media presence for personal and professional branding
- Discover new local events and activities to maintain a vibrant social life.
Pain Points
- Overwhelmed by the constant influx of information and distinguishing credible sources
- Difficulty balancing work responsibilities with personal interests and social commitments
- Limited time for in-depth research on topics beyond my immediate scope.
CBS News Geographic Distribution
Primarily focused on the U.S. market (92.5%), with smaller international reach in Canada, UK, Australia, and Germany, indicating a strong domestic emphasis.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users primarily live in 2-4 person households with medium to high income, suggesting established individuals or families.
Employment Status
Income Distribution
Education Level
CBS News Behavior Analysis
Behavior Profile
Device Breakdown
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