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KXJZ (Jazz 90.9)
NewsRadio KFBK
Sacramento Bee
Top Marketing Channels
KXJZ (Jazz 90.9)
- Radio Broadcasting
- Examples: On-air promotions, Program sponsorships, Listener testimonials
- Campaigns: Fall Membership Drive, Jazz Appreciation Month, New Program Showcase
- Website/Digital Presence
- Examples: Online streaming player, Program schedules, Artist bios
- Campaigns: Listen Live Campaign, Jazz History Series, Featured Album Promotion
- Social Media (Facebook, Instagram)
- Examples: Live stream announcements, Behind-the-scenes content, Artist interviews
- Campaigns: Jazz Jam Tuesdays, Listener Polls, Concert Ticket Giveaways
Top Sales Channels
- Sponsorship/Underwriting
- On-air acknowledgments, Website logo placement, Event sponsorship
- Local Business Partnership Program, Arts Patron Sponsorship, Community Leader Underwriting
- Events/Concerts
- Ticket sales, Merchandise sales at events, VIP packages
- Jazz in the Park Series, Annual Gala Concert, Student Jazz Showcase
- Direct Mail/Email Marketing
- Donation appeals, Membership renewal letters, Exclusive content for donors
- Annual Fundraiser Appeal, Holiday Giving Campaign, Sustainer Program Enrollment
CapRadio SWOT Analysis
Strengths
Niche focus on jazz music
dedicated listener base
strong community ties within the jazz scene.
Weaknesses
Limited appeal beyond jazz enthusiasts
potential for smaller audience share compared to general news/talk radio
reliance on traditional radio format.
Opportunities
Expand digital streaming and podcast offerings for jazz content
collaborate with local music venues for live events
engage younger demographics through social media and diverse jazz subgenres.
Threats
Competition from broader music streaming services
declining traditional radio listenership
economic downturn impacting arts funding and donations.
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