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CapRadio Target Audience

User Segments

Age: 62

Gender: Female

Occupation: Retired Educator

Education: Master's Degree, Education

Age: 58

Gender: Male

Occupation: Healthcare Administrator (Part-Time)

Education: Professional Degree, Public Health

Age: 55

Gender: Female

Occupation: Government Consultant

Education: Doctorate Degree, Public Administration

Eleanor Vance

Eleanor Vance

Age: 62
Gender: Female
Occupation: Retired Educator
Education: Master's Degree, Education
Industry: Education
Channels: FacebookYouTubeLinkedIn

Goals

  • To stay informed about local government decisions affecting her community
  • To continue learning and engaging with cultural content, especially classical music
  • To contribute to causes that support public service and community well-being.

Pain Points

  • Difficulty navigating complex online systems for news or events
  • Feeling disconnected from younger generations' perspectives on local issues
  • Concerns about the decline of in-depth, unbiased journalism.

CapRadio Geographic Distribution

CapRadio primarily serves Northern California, with the vast majority of its audience in the US. A small international presence exists.

Top Countries

United States flag

United States

98.5%
Canada flag

Canada

0.5%
Mexico flag

Mexico

0.2%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often 2-4 person households, with a balanced mix of medium to high income levels, indicating disposable income for donations.

Employment Status

Income Distribution

Education Level

CapRadio Behavior Analysis

Behavior Profile

Civically Engaged
Community-minded
In-depth Reporting
Altruistic
Culturally Inclined
Technologically Aware
On-demand Media
Information Seeking
Active Participation
Social Issues
Local News
Environmental Issues
Arts & Lifestyle
Podcasts
Smart Speakers
Mobile Apps
Community Events
Social Media Usage
Volunteerism
Critical Thinking

Device Breakdown

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