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CapRadio is a non-profit public radio station based in Sacramento, California. They offer a range of programming, including local and national news, classical and jazz music, and a diverse selection of podcasts and shows. CapRadio relies heavily on listener donations and corporate sponsorships to fund their operations.
Company : CapRadio
Industry : MediaNewsEntertainment
CapRadio Key Value propositions
CapRadio Latest news
News - capradio.org
Claire Morgan/CapRadio · Environment · Sacramento temperature blanket 2024: June, July see record-breaking stretch of heat. July 18, 2024 | Manola Secaira. The ...
Home - capradio.org
CapRadio provides a trusted source of information, music and entertainment for curious and thoughtful people.
Listening Options - capradio.org
Find us on your radio dial. CapRadio News 90.9 FM Sacramento KXJZ 90.5 FM ... Back to Top. CapRadio. 7055 Folsom Boulevard Sacramento, CA 95826-2625. (916) ...
Classical - capradio.org
The 2023-24 season continues with a new leader at the baton, and one that is no stranger to Sacramento. Jennifer Reason / CapRadio. Trebinje locals bring their ...
CapRadio SWOT Analysis
Strengths
Strong local presence and brand recognition.Loyal listener base and community support.Diverse programming catering to various interests.
Weaknesses
Reliance on listener donations and fundraising.Competition from other media outlets and streaming services.Limited reach beyond the Sacramento region.
Opportunities
Expand digital content and podcast offerings.Partner with local organizations for events and outreach.Develop targeted marketing campaigns to attract younger audiences.
Threats
Decline in traditional radio listenership.Economic downturn impacting donations and sponsorships.Changing media consumption habits and competition from digital platforms.
Top Marketing Strategies for CapRadio
CapRadio User Persona
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Preferred platforms
GOALS
Frustrations
CapRadio Geographic and Demographic Insights
Geographic Insights: CapRadio's primary market is the United States, with a strong focus on the Sacramento, CA region. There is a small international audience.
Top Countries
United States
95%
Canada
2%
Mexico
1%
United Kingdom
1%
Australia
1%
Demographic Insights: CapRadio's audience skews slightly female and older, with a large portion between 25-54. However, they attract all age groups.
Age Distribution
Gender Distribution
CapRadio Socio-economic Profile
Household and Income Insights: CapRadio attracts a range of income levels, but their core audience is middle-income with an average household size of 2-4 people.
Educational and Employment Insights: CapRadio's audience is largely employed full-time with a high proportion having university or college degrees, reflecting an educated listenership.
Households Size
Income Distribution
Education Level
Employment Status
CapRadio Behavioral Insights
Interest-Based Insights: CapRadio listeners are engaged in arts, culture, news, music, podcasts, community involvement, education, and food & dining.
Technology and Social Media Usage: CapRadio's audience uses various social media platforms - Facebook, Youtube are most popular. They consume content across desktop and mobile devices.
Interests
Device Breakdown
Social Media Usage
CapRadio Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| KCRA 3 | 45% | Local News, Weather, Traffic |
| The Sacramento Bee | 35% | Local News, Politics, Sports |
| Capital Public Radio | 20% | Public Radio, News, Culture |
