Calendly : Market and Competitor Analysis

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Calendly is a scheduling automation platform that eliminates the back-and-forth of scheduling meetings. It allows users to share their availability with others, who can then book a time that works for both parties. Calendly integrates with various tools, such as CRM, video conferencing, and payment platforms, to streamline the scheduling process.

Company : Calendly

Industry : Software as a Service (SaaS)Scheduling AutomationProductivity Software

Major Markets

United States

United Kingdom

Canada

Key Competitors

Doodle

Acuity Scheduling

x.ai

Calendly Key Value propositions

Time Savings

Increased Productivity

Seamless Integrations

Improved Customer Experience

Calendly Latest news

Calendly: Free Online Appointment Scheduling Software

Calendly is the modern scheduling platform that makes “finding time” a breeze. When connecting is easy, your teams can get more done.

Calendly Help Center

Skip to main content. logo Help Center · Prelude Developers ... Hi, how can we help you today? Trending topics: new events, video conferencing, Calendly routing ...

Privacy Notice | Calendly

Apr 15, 2024 ... Find the perfect meeting time with super easy online appointment scheduling software from Calendly, and say goodbye to phone and email tag.

Calendly Community | Community

Hey, Community Pals! Just a heads up, as this impacts anyone that uses Google Analytics + has integrated GA with Calendly. This news is from Google. Calendly ...

Calendly SWOT Analysis

Strengths

User-friendly interfaceWide range of integrationsStrong brand recognition

Weaknesses

Reliance on integrationsLimited customization in lower plansPricing can be prohibitive for small teams

Opportunities

Expand into new marketsDevelop AI-powered featuresOffer vertical-specific solutions

Threats

Competition from established playersEconomic downturn impacting business spendingData privacy concerns

Top Marketing Strategies for Calendly

Content Marketing & Educational Resources

Create valuable content like blog posts, webinars, and guides showcasing the benefits of Calendly and its features. This strategy establishes Calendly as a thought leader in the scheduling space, attracting a wider audience and generating leads.

Strategic Partnerships & Integrations

Collaborate with complementary SaaS platforms like CRM, video conferencing, and project management tools to offer seamless integration. This will expand Calendly's reach to new markets and increase its adoption rate by offering a unified user experience.

Targeted Advertising & Paid Campaigns

Utilize targeted advertising campaigns on platforms like LinkedIn and Google Ads, specifically targeting decision-makers in Calendly's target industries. This strategy generates qualified leads by reaching professionals who actively seek solutions to streamline their meeting scheduling process.

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Calendly User Persona

Name:

Sarah Johnson

Age :

32

Gender :

Female

Occupation :

Sales Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase sales conversion rates by streamlining the lead qualification and meeting scheduling process
Improve team productivity and efficiency by reducing time spent on scheduling and administrative tasks
Track sales team performance and identify areas for improvement through detailed scheduling and meeting analytics.

Frustrations

Dealing with the back-and-forth emails and phone calls to schedule meetings with prospects
Losing valuable time due to no-shows and last-minute cancellations
Difficulty in managing and coordinating meetings across a large and distributed sales team.

Name:

Mark Lee

Age :

45

Gender :

Male

Occupation :

Recruiting Director

Industry :

Staffing & Recruitment

Education :

Master's, Human Resources Management

Preferred platforms

GOALS

Streamline the candidate interview scheduling process to improve candidate experience and reduce time-to-hire
Increase the number of qualified candidates interviewed by optimizing scheduling workflows and reducing interview drop-off rates
Gain insights into the recruiting pipeline and identify bottlenecks through comprehensive scheduling and interview data.

Frustrations

Struggling to find suitable interview times that accommodate the availability of multiple interviewers and candidates
Experiencing delays in the hiring process due to inefficient scheduling and communication breakdowns
Manually scheduling and rescheduling interviews, which is time-consuming and prone to errors.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Customer Success Manager

Industry :

SaaS

Education :

Bachelor's, Business Administration

Preferred platforms

GOALS

Improve customer satisfaction and retention by providing a seamless and convenient scheduling experience for onboarding calls, training sessions, and support meetings
Increase customer engagement and adoption rates by simplifying the scheduling process for product demos and consultations
Gain a holistic view of customer interactions by integrating scheduling data with CRM and other customer success tools.

Frustrations

Dealing with frustrated customers due to scheduling difficulties and limited availability
Spending excessive time manually scheduling and managing customer meetings and appointments
Lacking visibility into customer interactions and engagement due to siloed scheduling information.

Calendly Geographic and Demographic Insights

Geographic Insights: Calendly's primary user base is in the US, followed by the UK, Canada, Australia, and India, reflecting its global reach.

Top Countries

United States
60%
United Kingdom
10%
Canada
5%
Australia
5%
India
5%

Demographic Insights: Calendly's target users are primarily professionals aged 25-44, with a slightly higher representation of males. This aligns with their focus on business users.

Age Distribution

Gender Distribution

Calendly Socio-economic Profile

Household and Income Insights: Calendly's users come from diverse household sizes, with a majority having a medium income level, reflecting their broad appeal across income brackets.

Educational and Employment Insights: Calendly's user base primarily consists of full-time employed individuals and business owners with university-level education, emphasizing their professional user base.

Households Size

Income Distribution

Education Level

Employment Status

Calendly Behavioral Insights

Interest-Based Insights: Calendly's target audience shows interest in technology, business news, productivity hacks, travel, professional development, marketing, and sales.

Technology and Social Media Usage: Calendly users are highly active on LinkedIn and YouTube, primarily using desktop devices. They show moderate engagement on other platforms.

Interests

TechnologyBusiness NewsProductivity HacksTravelProfessional DevelopmentMarketingSales

Device Breakdown

Social Media Usage

Calendly Top Competitors

Competitor	Estimated market share	Top domains
Doodle	30%	Scheduling, Meeting Planning, Team Collaboration
Acuity Scheduling	25%	Appointment Scheduling, Business Management, Client Management
x.ai	15%	AI Scheduling Assistant, Meeting Automation, Personal Assistant

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