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Cirque du Soleil is a world-renowned entertainment company specializing in circus arts and theatrical performances. They are known for their elaborate costumes, original music, and highly skilled performers. Cirque du Soleil produces a variety of shows that tour globally and have resident performances in major cities.
Company : Cirque du Soleil
Industry : Live EntertainmentCircus ArtsTheatrical Performance
Cirque du Soleil Key Value propositions
Cirque du Soleil Latest news
Discover Our Current Shows | Cirque du Soleil
This incredible span of spectacular success in three different decades featured 6,000 big top and arena performances to 14 million spectators in 140 cities ...
New Year, New Me! | Blog | Cirque du Soleil
Jan 29, 2024 ... I aim to keep fostering an environment that allows our artists to grow within their act for both acrobatics and artistic interpretation. A big ...
World Premiere of Cirque du Soleil ECHO
Apr 28, 2023 ... Presented until August 20th, under the iconic Big Top on the Jacques-Cartier pier, in the Old Port of Montreal. This new show is Cirque du ...
Cirque du Soleil - YouTube
Cirque du Soleil. @CirqueduSoleil. 1.12M subscribers ... important tools, creativity, and art. In addition ... 1 A New Start | Cirque du Soleil. Cirque du Soleil.
Cirque du Soleil SWOT Analysis
Strengths
Globally recognized brandUnique and high-quality performancesStrong brand loyalty
Weaknesses
Premium pricing strategyDependence on tourismHigh operating costs
Opportunities
Expand into new marketsDevelop new show conceptsLeverage technology for immersive experiences
Threats
Economic downturnsCompetition from other entertainment optionsChanging consumer preferences
Top Marketing Strategies for Cirque du Soleil
Cirque du Soleil User Persona
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Cirque du Soleil Geographic and Demographic Insights
Geographic Insights: Cirque du Soleil's primary market is North America, with the US and Canada accounting for 60% of their audience. They also have a significant presence in Mexico, the UK, and Japan.
Top Countries
United States
45%
Canada
15%
Mexico
10%
United Kingdom
8%
Japan
7%
Demographic Insights: Cirque du Soleil attracts a diverse age range, with a slight skew towards females. The largest age group is 35-44, followed by 45-54 and 25-34.
Age Distribution
Gender Distribution
Cirque du Soleil Socio-economic Profile
Household and Income Insights: Cirque du Soleil's target audience typically falls within the medium to high-income brackets, with a tendency towards families or couples.
Educational and Employment Insights: The majority of Cirque du Soleil's audience are employed full-time or are retirees with university or college-level education.
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Cirque du Soleil Behavioral Insights
Interest-Based Insights: Target users show interest in travel, cultural events, fine dining and family-friendly activities aligning with Cirque du Soleil's offerings.
Technology and Social Media Usage: Users prefer visual platforms like Instagram, YouTube, and Facebook. They use a mix of desktop, Android, and iOS devices.
Interests
Device Breakdown
Social Media Usage
Cirque du Soleil Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Blue Man Group | 40% | Performance Art, Comedy, Musical Theatre |
| Shen Yun Performing Arts | 30% | Classical Chinese Dance, Music, Storytelling |
| Circo Atayde Hermanos | 15.5% | Traditional Circus, Animal Acts, Clowning |
