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Cirque du Soleil is a world-renowned entertainment company specializing in circus arts and theatrical performances. They are known for their elaborate costumes, original music, and highly skilled performers. Cirque du Soleil produces a variety of shows that tour globally and have resident performances in major cities.
Major Markets
Key Competitors
Globally recognized brand
Unique and high-quality performances
Strong brand loyalty
Premium pricing strategy
Dependence on tourism
High operating costs
Expand into new markets
Develop new show concepts
Leverage technology for immersive experiences
Economic downturns
Competition from other entertainment options
Changing consumer preferences
Cirque du Soleil operates in the entertainment industry, specifically within the realm of live performance and circus arts. They compete with other touring shows, Broadway productions, and resident shows in major entertainment destinations.
Cirque du Soleil's primary market is North America, with the US and Canada accounting for 60% of their audience. They also have a significant presence in Mexico, the UK, and Japan.
United States
45% market share
Canada
15% market share
Mexico
10% market share
United Kingdom
8% market share
Japan
7% market share
Cirque du Soleil targets a broad audience that includes families, couples, tourists, and arts enthusiasts. They offer shows in various locations worldwide, catering to diverse cultural preferences. Their marketing efforts often highlight the family-friendly nature of their shows while also appealing to adults seeking sophisticated entertainment.
Data shown in percentage (%) of usage across platforms
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