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Cirque du Soleil Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Chief Medical Officer
Education: Professional Degree, Medicine
Age: 42
Gender: Male
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Age: 39
Gender: Female
Occupation: Financial Analyst
Education: Bachelor's Degree, Finance
Dr. Eleanor Vance
Goals
- To provide her family with enriching cultural experiences that broaden their perspectives
- To plan memorable, stress-free family vacations that offer both relaxation and excitement
- To balance her demanding career with quality family time and personal well-being.
Pain Points
- Finding time to plan complex family vacations amidst a busy work schedule
- Worrying about the safety and quality of international travel and entertainment options
- Juggling the diverse interests of children and teenagers while on family trips.
Cirque du Soleil Geographic Distribution
Cirque du Soleil boasts a strong global footprint, with significant market presence in North America, particularly the US and Canada, followed by key European countries, reflecting its worldwide touring and residency model.
Top Countries
United States
Canada
France
Germany
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Predominantly target households of 3-4 people with medium to high income, indicating a preference for premium entertainment. Group bookings are significant.
Employment Status
Income Distribution
Education Level
Cirque du Soleil Behavior Analysis
Behavior Profile
Device Breakdown
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