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Business Made Simple Target Audience

User Segments

Age: 38

Gender: Female

Occupation: E-commerce Business Owner

Education: Master's Degree, Marketing

Age: 45

Gender: Male

Occupation: Digital Marketing Agency Owner

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Boutique Fitness Studio Owner

Education: Bachelor's Degree, Kinesiology

Amelia Chen

Amelia Chen

Age: 38
Gender: Female
Occupation: E-commerce Business Owner
Education: Master's Degree, Marketing
Industry: Entrepreneurship
Channels: LinkedInYouTubeInstagram

Goals

  • To establish a scalable and automated marketing funnel to consistently generate qualified leads without constant manual intervention
  • To significantly increase net profit margins by optimizing product offerings and operational efficiency
  • To build a strong, recognizable brand identity that resonates with my target audience and fosters customer loyalty.

Pain Points

  • Wasting significant time and budget on marketing efforts that yield inconsistent or negligible returns
  • Feeling overwhelmed by the sheer volume of tasks and responsibilities, leading to burnout and decreased productivity
  • Struggling to clearly articulate my unique value proposition, resulting in confused customers and missed sales opportunities.

Business Made Simple Geographic Distribution

Predominantly North American user base, particularly US, but expanding globally. Strong English-speaking country presence.

Top Countries

United States flag

United States

65.5%
Canada flag

Canada

10.5%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

5%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users often have 2-4 person households and are in medium to high income brackets, reflecting business ownership.

Employment Status

Income Distribution

Education Level

Business Made Simple Behavior Analysis

Behavior Profile

Overwhelmed
Seeking Clear Plan
Learning-Oriented
Investing in Education
Community Seeking
Action-Oriented
Struggling with Leads
Unclear Messaging
Confident Growth Strategy
Webinar Engagement
LinkedIn User
YouTube Viewer
Facebook User
Desktop Preference
Podcast Listener
Personal Development
Entrepreneurship Blogs
Leadership Books
Problem Solver
Continuous Learner

Device Breakdown

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