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Business Made Simple Target Audience
The target audience for Business Made Simple consists of small business owners across various industries who are looking for practical, step-by-step guidance to grow their businesses. The audience includes individuals who are already generating revenue but want to improve their financial management, optimize their product offerings, streamline their operations, and enhance their marketing and sales strategies. Furthermore, the target encompasses those who appreciate a structured approach to business development, as demonstrated by the emphasis on the six-step business growth plan and the 'Business Airplane' framework. The inclusion of coaching certification also suggests an audience of aspiring or current business coaches seeking proven playbooks and curriculum to effectively serve their clients.
User Segments
Age: 38
Gender: Female
Occupation: Marketing Agency Owner
Education: Master's Degree, Marketing
Age: 42
Gender: Male
Occupation: Business Consultant
Education: Bachelor's Degree, Business Administration
Age: 35
Gender: Female
Occupation: Retail Store Owner
Education: Bachelor's Degree, Retail Management
Sarah Johnson
Goals
- To streamline marketing processes and improve ROI on advertising spend
- To create a sustainable growth plan that allows for scalability and profitability
- To gain confidence in making data-driven decisions and optimizing business operations
Pain Points
- Difficulty scaling marketing efforts effectively
- Struggling to balance daily operations with strategic planning
- Overwhelmed by the complexity of digital marketing tools and strategies
Business Made Simple Geographic Distribution
The primary markets are the United States and Canada, constituting the majority of users, followed by the UK, Australia and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people with medium to high income, suggesting a capacity for investment in business education and growth resources.
Employment Status
Income Distribution
Education Level
Business Made Simple Behavior Analysis
Behavior Profile
Device Breakdown
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