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Business Made Simple is an online education platform designed to provide small business owners with a clear, actionable plan for growth. The company offers on-demand courses, live events, and resources that cover six key areas of business: leadership, marketing, sales, product optimization, overhead & operations, and cash flow. Its core offering is a subscription-based model that grants access to all courses, digital resources, a community forum, and member-exclusive webinars. Business Made Simple aims to eliminate 'business owner overwhelm' by offering simple, proven frameworks that optimize businesses for revenue and profit. The platform emphasizes practical implementation, community support, and a structured approach to business development.

Major Markets

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Coursera

Udemy

Top Marketing Channels

Coursera

  • Digital Marketing
  • Examples: Email Marketing, Social Media Promotion, Search Engine Optimization
  • Campaigns: Free Courses, Guided Projects, MasterTrack Certificates
  • Content Marketing
  • Examples: Blog Posts, Online Advertisements, Partnership Announcements
  • Campaigns: University Partnerships, Industry Expert Courses, Multi-Course Specializations
  • Webinars & Community
  • Examples: Webinars, Live Q&A Sessions, Community Forums
  • Campaigns: Coursera Plus Promotion, Limited-Time Offers, Bundle Deals

Top Sales Channels

  • Online Sales
  • Landing Pages, Affiliate Marketing, Email Campaigns
  • Discounts on Guided Projects, Specialization Bundles, Coursera Plus
  • B2B Sales
  • Direct Sales, Industry Events, Partnership Programs
  • Corporate Training Programs, Team Subscriptions, Executive Education
  • Customer Support Sales
  • Customer Support, Sales Representatives, Chatbots
  • Financial Aid Applications, Scholarships, Payment Plans

Business Made Simple SWOT Analysis

Strengths

Strong brand recognition

Wide variety of courses

Partnerships with top universities

Weaknesses

High course fees for some specializations

Completion rates can be low

Limited personalized learning paths

Opportunities

Expand into emerging markets

Partner with more universities and companies

Offer more micro-credentials

Threats

Increasing competition from other online learning platforms

Risk of content becoming outdated

Economic downturns affecting enrollment

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