The target audience for Brockmann & Company primarily consists of retail investors interested in actively managing their own investments and outperforming the S&P 100 index. This audience is tech-savvy, comfortable using mobile apps, and seeks data-driven insights to make informed investment decisions. The company also targets user organizations seeking consulting services to improve areas such as unified communications, green performance, and mobile applications within their businesses. Another part of their audience includes vendor clients who support their research program to create customer-education content and to learn from the experiences of their customers and their competitors’ customers.