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Business and Product Insights

The key features of Brockmann & Company's Beyond ETFs app include: Daily updates on buy/sell recommendations for S&P 100 stocks based on price momentum analysis (Brockmann Method). A personalized Scorecard to track investment performance against the S&P 100 index. Zone Change insights, push notifications, and visual signals for timely sell decisions. A digital twin feature to select owned stocks. A 7-day free trial for new users. Both Basic and Pro versions offer what and when to buy/sell signals with the Pro version offering personalized scorecards and performance charts.

Product Portfolio

BeyondETFs Pro App

Digital Hermosa iOS Apps

Beyond ETFs: Self-Directed Fund Management

Brockmann & Company Key Value Propositions

Brockmann & Company's Beyond ETFs app offers retail investors a data-driven, mobile-accessible solution for actively managing their investments with the goal of outperforming the S&P 100 index through its proprietary Brockmann Method, including daily buy/sell recommendations, personalized scorecards, and timely sell signals.

Data-Driven Insights
Active Investing
Mobile Accessibility
Outperform S&P 100

Brockmann & Company Brand Positioning

Brockmann & Company positions itself as a provider of data-driven investment insights, specifically through the Beyond ETFs app, targeting self-directed retail investors seeking to outperform the S&P 100 using their proprietary Brockmann Method.

Top Competitors

1

Seeking Alpha

2

Motley Fool

3

Zacks Investment Research

Customer Sentiments

Customer sentiment is likely mixed, with tech-savvy, active investors appreciating the data-driven approach, while others may be skeptical due to the reliance on a proprietary method and the inherent risks of active trading; satisfaction will highly depend on investment performance relative to the S&P 100. Addressing the limitations of brand recognition and managing expectations regarding market volatility are also very important.

Actionable Insights

Focus on content marketing and social media engagement to build brand awareness and trust with potential investors.

Products and Features

The key features of Brockmann & Company's Beyond ETFs app include: Daily updates on buy/sell recommendations for S&P 100 stocks based on price momentum analysis (Brockmann Method). A personalized Scorecard to track investment performance against the S&P 100 index. Zone Change insights, push notifications, and visual signals for timely sell decisions. A digital twin feature to select owned stocks. A 7-day free trial for new users. Both Basic and Pro versions offer what and when to buy/sell signals with the Pro version offering personalized scorecards and performance charts.

BeyondETFs Pro App - Product Description

BeyondETFs Pro is an application offered by Brockmann & Company, available on the Google Play Store and Apple App Store. It offers both annual and monthly subscription options with varying features in the 'Pro' and 'Basic' versions. The app focuses on providing ETF (Exchange Traded Fund) analysis capabilities.

Pros

  • The app provides users choices in subscription length and features, catering to different user needs and budgets
  • Availability on both Google Play Store and Apple App Store broadens its potential user base
  • The focus on ETFs caters to the growing interest in passive investment strategies.

Cons

  • The description lacks specifics on data sources, update frequency, and the depth of analysis offered
  • It's unclear how the 'Pro' features justify the subscription cost compared to the 'Basic' version or free alternatives
  • The reliance on Google Play Store and Apple App Store limits accessibility to users who don't use these platforms.

Alternatives

  • Similar ETF analysis tools and platforms exist, such as those offered by Bloomberg, Reuters, and Morningstar
  • These established players have extensive data and research capabilities
  • Some free resources and websites provide basic ETF screening and analysis features, potentially serving as alternatives for users with limited needs.

Company Updates

Latest Events at Brockmann & Company

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Oct 12, 2024 ... Besides the obvious Scorecard, the top of the app features a navigation menu, indicated by the three horizontal bars on the top left.

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