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High-quality product portfolio.
Strong reputation in the industry.
Focus on innovation and design.
Limited brand awareness among end-users.
Dependence on distributors and dealers.
Premium pricing strategy.
Expand into emerging markets with high growth potential.
Develop digital marketing strategies to reach end-users directly.
Collaborate with architects and designers to specify products.
Intense competition from established players.
Fluctuating raw material costs and supply chain disruptions.
Changing consumer preferences and economic downturns.
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Brockmann's largest market is the United States, followed by Germany. Other important markets include Canada, the United Kingdom, and Australia.
United States
45% market share
Germany
20% market share
Canada
10% market share
United Kingdom
8% market share
Australia
7% market share
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