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Brockmann & Company is a company that provides customer insight research and consulting services, initially focused on enterprise communications and collaboration. More recently, it has developed the Beyond ETFs app, a subscription-based service designed to help retail investors beat the S&P 100 index through a self-directed fund. The app leverages the Brockmann Method, which is based on price momentum analysis of the S&P 100 stocks, providing users with buy/sell recommendations. The company offers both basic and pro versions of the app with varying features and also provides consulting services to user organizations.

Major Markets

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Top Marketing Channels

Seeking Alpha

  • Content Marketing
  • Examples: Email marketing, Social Media Ads, Content Marketing
  • Campaigns: Alpha Picks Subscription Drive, Pro Plan Discount, Investing Education Series
  • Partnerships
  • Examples: Financial blogs, Investment websites, Industry podcasts
  • Campaigns: Premium Articles Promotion, Newsletter Sponsorships, Podcast Advertising
  • Freemium Model
  • Examples: Website, Mobile App, Email
  • Campaigns: Free Articles, Limited Access Reports, Introductory Webinars

Top Sales Channels

  • Online Subscription
  • Website, Mobile App, Email
  • Subscription Bundles, Renewal Discounts, Trial Conversions
  • Referral Sales
  • Website, Social Media, Partner Websites
  • Referral Program, Influencer Marketing, Affiliate Links
  • Value-Added Services
  • Website, Webinars, Direct Sales
  • Educational Courses, Premium Research, Data Analytics

Brockmann & Company SWOT Analysis

Strengths

Large user base

Diverse content

Strong brand reputation

Weaknesses

Paywall limits reach

Over-reliance on user-generated content

Subjectivity of articles

Opportunities

Expand international reach

Offer personalized advice

Develop AI-driven tools

Threats

Market volatility

Increased competition

Free content availability

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