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Bring Change to Mind Target Audience
The primary target audience for Bring Change to Mind (BC2M) includes high school and middle school students, educators, and school administrators who can implement and benefit from BC2M's school-based programs. The organization also targets young adults and the broader community through its public service announcements (PSAs) and awareness campaigns. Mental health professionals, researchers, and academics are a key audience for BC2M's research initiatives and scientific advisory council. Additionally, BC2M aims to reach individuals and families affected by mental illness, offering resources, support, and a platform for sharing their stories. Finally, corporations, foundations, and individual donors are a target audience for fundraising and partnership opportunities.
User Segments
Age: 16
Gender: Female
Occupation: Student
Education: High School
Age: 19
Gender: Male
Occupation: Student (Part-Time)
Education: Associate Degree
Age: 17
Gender: Female
Occupation: Student
Education: High School
Maya Rodriguez
Goals
- To create a supportive and inclusive environment at school where students feel comfortable discussing mental health
- To raise awareness about mental health issues among peers and reduce the stigma associated with seeking help
- To access reliable resources and tools for managing stress and promoting emotional well-being.
Pain Points
- Feeling overwhelmed by academic pressure and social expectations
- Struggling to find reliable mental health resources tailored to teens
- Experiencing peer pressure and a lack of open conversations about mental health at school.
Bring Change to Mind Geographic Distribution
BC2M primarily targets the United States, with a large percentage of users based there. Other key markets include the UK, Canada, Australia, and Germany, indicating a global reach.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people with a medium income, aligning with families and young professionals who are likely to engage with mental health resources and support.
Employment Status
Income Distribution
Education Level
Bring Change to Mind Behavior Analysis
Behavior Profile
Device Breakdown
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