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Bring Change to Mind (BC2M) Target Audience
User Segments
Age: 16
Gender: Female
Occupation: High School Student
Education: High School, In Progress
Age: 14
Gender: Male
Occupation: Middle School Student
Education: Middle School, In Progress
Age: 17
Gender: Female
Occupation: High School Student
Education: High School, In Progress
Maya Singh
Goals
- Become a leader in my school's mental health club and organize awareness events
- Learn effective strategies to support friends struggling with mental health challenges
- Reduce the stigma around mental health conversations among my peers and in my community.
Pain Points
- Lack of understanding from adults about youth mental health struggles and peer pressure
- Difficulty in finding reliable and relatable resources for mental health support
- Feeling overwhelmed by academic pressure and social expectations while trying to advocate for others.
Bring Change to Mind (BC2M) Geographic Distribution
BC2M's primary focus is the US (90%), with minimal international presence. Expansion opportunities exist in Canada, UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically reside in 3-4 person households with medium to high income levels, reflecting diverse donor and support bases.
Employment Status
Income Distribution
Education Level
Bring Change to Mind (BC2M) Behavior Analysis
Behavior Profile
Device Breakdown
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