Top Marketing Strategies for Bethel University

Bethel University User Persona

Name:

Sarah Thompson

Age :

18

Gender :

Female

Occupation :

High School Senior

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• To find a faith-based university that aligns with her values and offers her desired major
• To experience a vibrant campus life with opportunities for spiritual growth and community involvement
• To prepare for a fulfilling career that combines her passion with her faith

Frustrations

• Feeling overwhelmed by the college application process and comparing different university options
• Worrying about finding a supportive community and navigating the transition to college life
• Balancing academic expectations with personal growth and social experiences

Name:

Mark Williams

Age :

28

Gender :

Male

Occupation :

Marketing Assistant

Industry :

Marketing

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• To enhance his career prospects by earning a master's degree in a relevant field
• To gain specialized knowledge and skills in digital marketing to advance in his current role
• To network with industry professionals and explore new job opportunities

Frustrations

• Juggling work commitments with the demands of a graduate program
• Staying updated with the latest marketing trends and technologies alongside his studies
• Finding the time and resources to pursue professional development opportunities

Name:

Emily Chen

Age :

35

Gender :

Female

Occupation :

Stay-at-Home Mom

Industry :

Education/Parenting

Education :

Associate's Degree, Early Childhood Education

Preferred platforms

GOALS

• To pursue a bachelor's degree in education to transition back into the workforce as a teacher
• To create a flexible learning schedule that accommodates her family responsibilities
• To find a supportive online learning environment that fosters a sense of community

Frustrations

• Managing household tasks and childcare while dedicating time to her studies
• Feeling disconnected from peers and instructors in an online learning environment
• Overcoming self-doubt and regaining confidence in her academic abilities

Bethel University Geographic and Demographic Insights

Geographic Insights: Bethel University's primary market is the United States, with a significant majority of its users located there. Canada represents a smaller but notable market, followed by China and India.

Demographic Insights: Bethel University attracts a larger proportion of female students. The age group of 18-24 represents the largest segment, followed by 35-44.

Bethel University Socio-economic Profile

Household and Income Insights: Bethel University attracts students from diverse socioeconomic backgrounds, with a large portion coming from middle-income households. Most students' families consist of 3-4 members.

Educational and Employment Insights: The majority of Bethel University's target users are currently students pursuing university or college degrees.

Bethel University Behavioral Insights

Interest-Based Insights: Target users show interest in faith-based activities, career advancement, personal growth, and community engagement, reflecting the university's values.

Technology and Social Media Usage: Bethel's target audience uses diverse social media, with YouTube being the most popular. Device usage leans towards desktop, indicating a preference for traditional learning environments.

Bethel University Top Competitors